That doesn't mean, however, that Apple shouldn't make Metal. Cross-vendor support for game titles doesn't mean for a minute that the Mac will get more games. It hasn't meant that in all the years that Apple has supported OpenGL. Windows and DirectX have been - and continue to be - the preferred platform for most game developers because that's where the money is. By making Metal, Apple is trying to be strategic about being the place where the money is in the future. I don't think it's an accident that Metal appeared on iOS first. It introduces the new API to its biggest gaming partners, so that by the time Metal appears for OS X, it's more of a known factor for developers. All Apple has to do is make the switch easy and continue to develop it to please casual game-makers and AAA game-makers alike.
Yes, Ginsburg is very pro-Vulkan. Everything in bold above is a sales pitch.
The most difficult time for developers to make the switch to Metal is now. Over time, as it reaches feature parity to Vulkan and DX12, it will be easier. This, to my eyes, is what it looks like Apple cares about growing the Mac and iOS game market.