I bought a 3rd gen Apple TV, and I absolutely love it but...... Whenever I am at my Girlfriends house, her Roku just never stops blowing me away! Netflix, Crackel, Hulu Plus, Amazon on Demand, ect....! The content never ends. I'm thinking of selling my Apple TV to trade in for a Roku. I know Apple does not respond to these forums, but I hope they read them. PLEASE PLEASE PLEASE add more content.