Google ditching Qualcomm and building their own chips for Pixel phones

[poorcody]

Imitation is the sincerest form of flattery...

Google will abandon Qualcomm and build its own smartphone processors this year

Google is ditching Qualcomm for its own Google Tensor chip that will power the Pixel 6 and Pixel 6 Pro phones this fall.

www.cnbc.com

 

[jz0309]

Imitation is the sincerest form of flattery...

Google will abandon Qualcomm and build its own smartphone processors this year

Google is ditching Qualcomm for its own Google Tensor chip that will power the Pixel 6 and Pixel 6 Pro phones this fall.

www.cnbc.com

A quick search revealed that google has sold ~7.5M Pixel phones… let’s just assume that they will sell 20M of the new Pixel 6 - making your own chip (SOC, modem?) is an EXTREMELY expensive undertaking and not going to yield a lot of return, if any.

So, I am not sure if I should really believe the article…
At the same token, Google has the money and competition would be a good thing provided they would sell it to others…

 

[poorcody]

A quick search revealed that google has sold ~7.5M Pixel phones… let’s just assume that they will sell 20M of the new Pixel 6 - making your own chip (SOC, modem?) is an EXTREMELY expensive undertaking and not going to yield a lot of return, if any.

So, I am not sure if I should really believe the article…
At the same token, Google has the money and competition would be a good thing provided they would sell it to others…

Google has been making their own "TPU's" for their servers for a while now, so maybe they are leveraging that investment to branch over to phones, much like Apple did from iPhones to Macs.

 

[jz0309]

Google has been making their own "TPU's" for their servers for a while now, so maybe they are leveraging that investment to branch over to phones, much like Apple did from iPhones to Macs.

I correct myself as I've read an interview (in German) with Rick Osterloh who confirms all of that ... and it's now a page 1 article, so, good luck Google! Competition is heating up, that's a good thing.

 

[robco74]

We'll see how it goes. It certainly will take a while to recoup the costs, but I hope they stick with it. I wonder if they plan on scaling down (wearables) and/or up (Chromebooks). Qualcomm rested on their patent laurels for a long time and disappointed major customers, I wonder if their latest announcements and acquisitions are too little, too late. I think Apple has demonstrated to MS and Google that putting their future in the hands of a third party isn't necessarily a good idea.

 

[satcomer]

It's looking like even Google is following Apple and saying Arm based chip making yourself you can do it better! Who knew that was the fact!

 

[leman]

I think it makes sense. They probably won’t develop a CPU from scratch like Apple did, but they can license ARM cores and combine them with their in-house ML tech (which is already industry-leading). Definitely would give them an edge in regards to on-device AI processing.