Google has joined the drive to make the web more social by introducing tools to enable people to interact with their friends.
Friend Connect follows plans announced last week by the world's two biggest social networking sites, MySpace and Facebook.
Data Availability and Connect let users move their personal profiles and applications to other websites.
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At the heart of Google's service is the use of Open Social which will allow third parties to build and develop applications for the site.
The company says with Friend Connect, any website owner can add a snippet of code to his or her site and get social features up and running right away without any complicated programming. This will run the gamut from invitations to member's gallery and from message walls to reviews.