Wow, since so many people agree with me, I'd just like to add that not only is the "Halo Effect" exaggerated, but so is any link between iPod sales and iTMS sales. One doesn't drive the other. In fact, I don't know a single person who has ever bought a song off of the iTMS, and I know at least a dozen iPod owners, but it's probably more like 18 or so people.
Halo Effect? First iPod ships October 2001. Here are Mac shipments for comparison.
1Q2002 - 659,000
2Q2002 - 813,000
3Q2002 - 808,000
4Q2002 - 734,000
1Q2003 - 743,000
2Q2003 - 711,000
3Q2003 - 771,000
4Q2003 - 787,000
1Q2004 - 743,000
2Q2004 - 749,000
3Q2004 - 771,000
4Q2004 - 787,000
1Q2005 - 1,046,000
2Q2005 - 1,070,000
3Q2005 - 1,182,000
4Q2005 - 1,236,000
Macs were consistantly shipping about 700,000 units each quarter till last Xmas when iPods really exploded. Now, they are shipping about 50% more. Is that proof that the Halo Effect is real?
This article talks about other reasons that people are switching.
http://www.businessweek.com/technolo...110_197491.htm
Firstly, millions upon millions of people had iPods before 2005. They were selling well for years, and as you pointed out.....sales were quite flat for 3 years. During those 3 years, the iPod went from expensive rich-man's toy, to a very popular, high volume mover.
Apple has been creeping back into the spotlight slowly ever since the original iMac came out. What about the 2nd gen iMac? That pushed Macs more into the limelight.
And then the Mac Mini became popular. It wasn't actually well known amongst the general public when it was first released, so after some time, it took off in a big way as more people found out about the "cheap Mac", and so sales of Mac Minis have remained high since introduction. Its also their biggest mover.
I'm not surprised the numbers went up after what Apple has done. The iPod has helped with sales, but quite honestly, the "Halo Effect" is an exaggeration....a "buzz-word."