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Hardee's asks: A hole or B hole?

GoCubsGo

GoCubsGo

macrumors Nehalem
Original poster
Feb 19, 2005
35,743
155
You have to watch the video.
What hole do you prefer?

Another Hardee's promotion has been rejected as too racy for North Carolina's conservative consumers.

The Rocky Mount company that is Hardee's largest franchisee is angry about TV ads for the fast-food chain's new Biscuit Holes.

Boddie-Noell Enterprises, which owns nearly 350 Hardee's, is refusing to run the ads, which also are drawing fire from the Parents Television Council.

The ads ask customers to help name the sweet treats, and offer suggestions such as "iced B-holes." In one ad, customers doing taste tests are asked to choose between the "******s" and the "B-holes."

In a letter to the council, Boddie-Noell chairman Ben Mayo Boddie wrote that he won't allow the ads to run in any markets that it controls, and that he has asked Hardee's parent, CKE Restaurants of California, to drop the ads everywhere.

Hardee's has drawn criticism for its ads before, including ones that featured socialite Paris Hilton in a bathing suit eating a massive burger.

Boddie-Noell has "opted not to air CKE ads in the past that they felt were in bad taste," said Rick Rountree, an outside spokesman. "The largest franchisee has say-so over its market, which covers most of North Carolina."

When there are "differences of opinion" like this, CKE provides alternative ads for Boddie-Noell to run in this market, Rountree added.

CKE is running the ads in select markets only after 9 p.m. and has no plans to drop the ads, said spokeswoman Jenna Petroff.

The ads are aimed at Hardee's "target audience of Young, Hungry Guys," she said in a prepared statement. "We do not aim to exclude or offend any other group with our efforts, but merely to appeal and amuse a very specific audience."

Another new Hardee's promotion involves using actresses dressed as French maids on segways to promote the chain's new French Dip Thickburger.

"The Hardee's marketing team seems intent on pushing the boundaries at every turn whether we're talking about 'iced B-holes' or the company's attempts at turning hamburgers into sex objects," said Parents Television Council president Tim Winter, in a statement. "Each and every local franchisee can and should object and every Hardee's customer has the right to patronize a more responsible fast food restaurant chain."
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Source: News and Observer
 
thegoldenmackid said:
I can't wait to start visiting them in N. Carolina. Lack of not having one less then an hour away has sucked.
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Where I come from it is Carl's Jr. I only just visited a Hardee's for a drink and saw they serve fried chicken, chili dogs, and other stuff I wouldn't see at Carl's Jr. It was nutty! Good thing I wasn't hungry or I would have ordered. I'm tempted to try something. I thought the commercial was great.

The A hole just doesn't taste good.
 
jessica. said:
Where I come from it is Carl's Jr. I only just visited a Hardee's for a drink and saw they serve fried chicken, chili dogs, and other stuff I wouldn't see at Carl's Jr. It was nutty! Good thing I wasn't hungry or I would have ordered. I'm tempted to try something. I thought the commercial was great.

The A hole just doesn't taste good.
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Yeah...it pained me to go ten years without a Carls Jr. Close, and then a couple of months ago I realized there was one about an hour away, but they announced a couple of months ago to bring them to Dallas, just as I am leaving...
 
The A Hole tastes funny.:D

It's too bad NC has to be the A holes. I work at a TV station and we won't be airing the ad. Like the spot said: The A Hole seems kinda small.
 
"I guess I'm just a B-Hole kind of guy"

Effin' Hilarious.

Was that scripted? How could anyone keep a straight face saying what they were saying if it was?

I can't wait to see the French Maids with the Thickburger.
 
Tilpots said:
It's too bad NC has to be the A holes. I work at a TV station and we won't be airing the ad. Like the spot said: The A Hole seems kinda small.
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It's a funny ad -- a really funny ad. But seriously, does anyone see it running outside the late-night hours? I mean, not just in NC, but anywhere else in the US?
 
mkrishnan said:
It's a funny ad -- a really funny ad. But seriously, does anyone see it running outside the late-night hours? I mean, not just in NC, but anywhere else in the US?
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Sure. This ad is perfectly crafted. It's a textbook ad. It's funny, engaging, memorably introduces a new product, and it certainly doesn't break any laws. To not air it is really censorship, which I think is awful. Think of all the viagra (and the like) commercials. Those are talkin' 'bout f***ing! And they're all over the place! But these commercials cross a line? I don't buy it.

Even if these ads never are seen on TV, they've still done their job. People will seek them out, talk about them and they'll definitely remember the product. I haven't seen it for hours and I'm still chuckling!:D
 
Pretty funny story. Thanks.

I think we need to round up all these over reacting people with too much time, and put them on an island for them to fight to the death:

Survivors, ******s on an island.

Maybe those people knew they are ******s and feels rejected?
 
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