Actually only the system of a chip Haswell were supposed to deliver HUGE battey life increases. That is the SoC the Air got, the one for the 13". The Quad Cores still have the MCH (Southbridge) out of the package and only some of the power efficiency improvments but not that big drop in total platform power or the lower system power states.
Apple could have done a lot better if they moved to more efficient IGZO panels away from their current power hungry ones.
Also the iGPU only version will help power efficiency a lot in medium load scenarios but that doesn't show in this light load battery numbers.