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Thomas Veil

macrumors 68030
Original poster
Feb 14, 2004
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Much greener pastures
WTF are they thinking?

TOKYO - Hello Kitty is no sexist.

The cute cuddly white cat from Japan's Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.

"We think Hello Kitty is accepted by young men as a design statement in fashion," he said.

The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.

The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.

For example, a picture of the cat on a $36 black T-shirt has the words, "hello kitty," instead of the usual dots for the eyes and nose.
Yahoo

Um...yeah. :rolleyes:
 
Actually I received a hello kitty handkerchief as a gift when I was in Japan last time. It was brown and as masculine as it could be, lol. I don't use it. :(
 
I'd rock it. Then bust out my Honda scooter and roll around town.

Think about it - big guy on a Harley - yeah, whatever - everyone has em today.

350 pound guy in a hello-kitty tee-shirt wearing a hello-kitty helmet, on a SCOOTER. Now THAT is something to be afraid of.

B/c who is more likely to snap and go postal? ;)
:D
 
My daughter has a Hello Kitty from build-a-bear. However, I don't think I will be wearing any Hello Kitty stuff :D

Nuc
 
I have had a couple of girlfriends in the past that were obsessed with Hello Kitty. I have bought gifts for them from Hello Kitty Sanrio stores in the past and I still can't get over the funny feeling of walking through the mall with my oversized Pink Bag full of Hello Kitty goods. I wonder where Sanrio intends to sell their mens line of Hello Kitty goods. I can't picture myself buying stuff for myself at Sanrio's stores, it would just not feel right regardless of how masculine they may be.

I'm sure Sanrio may find a niche among some metro sexual teens and 20 something year olds but I think it's a stretch in the US market. I can see it working in Japan though. I guess Sanrio has exhausted options in marketing the trademark to girls and young women as they have put their trademark on everything possible and I mean everything, so preying on young men seems to be their last frontier for growth.
 
Actually, for most guys attempting to pull this look off, I'd wager it's pretty much "Goodbye P***y"

no way, my girlfriend looooves Hello Kitty, that's all I got her this holiday season.

My friend and I love Hello Kitty as well, I almost bought him a Hello Kitty bass, but it was too much money.

As long as you could pull it off (wearing Hello Kitty guy stuff) and you were around people who weren't homophobes (it's just clothing), you'd probably be knee deep in Kitty :)
 
In Japan? This'll probably actually sell. They love this kind of stuff.

However, I suspect the Japanese execs to be completely flabbergasted when it doesn't sell in the US at all.
 
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.

Well shoot, now that they explained it was a more rugged, masculine hello kitty, that makes all the difference. Here Kitty kitty kitty...
 
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