I remember seeing those ads when they aired. I haven't seen them since, but I'm pretty sure it said "(just kidding)" when they showed the Harrier jet for whatever gajillion points it was supposed to be worth.
I honestly can't see how anyone could seriously think they had a case.
they changed it after the suit. The original didn't say "just kidding" and I think they made the required points even higher too. Just to cover their behinds. The guy who brought the case must have had some legal knowledge of some kind because although it was a pretty easy case for the court to decide. Based mostly on the fact that no reasonable person would consider it an offer and would know it was a joke. This guy at first actually planned on drinking 7 million pepsis. Haha.
It was a pretty dumb premise for a suit, and I'm glad it got laughed out of court.
Otherwise, I'd be filing suit because wearing Axe hasn't caused me to become animalistically irresistible to every good-looking woman in the neighborhood. Yet. Nor has drinking the right sort of alcoholic beverages caused me to be invited to wild outdoor parties at ski resorts. The good news is, no matter how many dollar bills I drop on the floor, no bankers have broken in yet.
I like how the Pentagon felt a need to comment that even if Pepsi had lost the suit, they wouldn't provide a Harrier that could fly. Not "we won't do it" but "we couldn't give you a flying one, we'd have to demilitarize it first". Heck, I'd be happy to have the body of a real Harrier in my backyard, even if it couldn't actually fly
It was a pretty dumb premise for a suit, and I'm glad it got laughed out of court.
Otherwise, I'd be filing suit because wearing Axe hasn't caused me to become animalistically irresistible to every good-looking woman in the neighborhood.
I think most reasonable people would agree that the judge gave a correct decision. But I think this is a lot different than Axe commercials and the like. Almost every commercial attempts to fill a need (it's how advertising works). This commercial was saying that utilizing a point system you could redeem them for various items including a jet. They weren't implying that gathering points could get you cool things at the mall because the cashiers would see you as a cool dude with points. They were directly stating that x amount of points would get you certain items in return. Clearly a jet is probably too much (as most people don't own jets) but what crosses the line? A PS3? Probably not. A 60 inch plasma TV? Still might be okay. A cruise for 4? A car? None of these are unreasonable prizes (although possibly unlikely due to the amount of soda one would need to consume)... but while a common person doesn't have a diamond encrusted iPod it may or may not be a reasonable prize.