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Here's How 2025 Was a 'Record-Breaking Year' Across Apple's Services

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Apple today announced that 2025 was a "record-breaking year" for many of its services, including the App Store, Apple Music, Apple TV, and Apple Podcasts.

Apple-Services-2025.jpg

"Apple services had a banner year, rolling out game-changing features for customers while shattering records," said Apple's services chief Eddy Cue, in a press release. "The numbers reflect the incredible enthusiasm of our customers, whether it's downloading an exciting new app or game, watching the hottest new show with family and friends, listening to their favorite songs, or shopping with peace of mind."

Here are some of the 2025 statistics shared in Apple's announcement:
  • App Store had over 850 million average weekly users across 175 countries and regions, and it set a new annual record for U.S. visitors.
  • App Store had a record number of visitors between Christmas Eve and New Year's Day.
  • Apple TV set a new record for monthly engagement in December, with total hours of content viewed on the streaming service up 36% on a year-over-year basis. This increase was driven by hits such as F1: The Movie and Pluribus.
  • Apple Music had its best year ever, breaking records for listenership and new subscribers.
  • Shazam generated over 1 billion recognitions per month.
  • Apple Pay is now available in 89 markets, and Apple says the payment service eliminated well over $1 billion in fraud globally.
  • Tap to Pay on iPhone is now available in 50 markets.
  • Apple Maps expanded its Detailed City Experience with 3D landmarks to new locations, like New Orleans, Singapore, and Monaco.
  • Apple's Share Item Location feature in the Find My app is now offered by 36 airlines.
  • Apple Arcade added more than 50 new games.
  • Apple Fitness+ expanded to 28 more countries and regions, and it is launching in Japan early this year.
  • Apple Podcasts set annual records for listeners, episode plays, and new subscribers.
  • Apple News is the most popular news app in the U.S., Canada, and Australia, and the second most popular news app in the U.K.
For more details about new features added to Apple's services in 2025, as well as various other records set, head to the Apple Newsroom website.

Article Link: Here's How 2025 Was a 'Record-Breaking Year' Across Apple's Services
 
Article Link
https://www.macrumors.com/2026/01/12/apple-services-2025-highlights/
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Reactions: Naraxus, blob.DK and I7guy
Apple TV, Music, Arcade, Fitness+ and News+ are the definition of mediocrity. They're the weakest of all Apple products, and the biggest area I would hope to see change under a new management regime. They simply haven't lived up to their potential. None of them can stand on their own, except maybe Music or TV, and they're just barely worth it as a bundle. Lukewarm slop that feel like it's propping up the legacy media instead of shaking it up.
 
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Reactions: RMMediccc, Stormshadow, I7guy and 1 other person
I7guy said:
Go Apple TV. In didn’t think I would like F1, however I was totally into the movie.
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Loved it in theaters. It was forgettable and didn't hold up to repeat viewing on the home TV screen though...tried re-watching and turned off half way through.
 
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cjsuk said:
I wanna stop paying for **** this year.
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I have already started doing that last year. However Apple services are the only thing pretty much I will subscribe to. Amazon peeved me with their greed when ads were put in Prime Video. The greed is all getting a bit to much and it is coming at the expense of the people who can least afford it.
 
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@Brett said:
I have already started doing that last year. However Apple services are the only thing pretty much I will subscribe to. Amazon peeved me with their greed when ads were put in Prime Video. The greed is all getting a bit to much and it is coming at the expense of the people who can least afford it.
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Don’t start me on Amazon. After being a customer for 18 years they closed my account for too many returns. I did three in a row because three items were crap. Lost my entire kindle collection.

Decided not to bother with them again.
 
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Reactions: Ben Sparrow and I7guy
App Store had over 850 million average weekly users across 175 countries and regions, and it set a new annual record for U.S. visitors. App Store had a record number of visitors between Christmas Eve and New Year's Day.
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How many of those visitors are only there for Apps Update?

Apple Music had its best year ever, breaking records for listenership and new subscribers.
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How many of those were free or given out by their mobile carriers?

Apple Pay is now available in 89 markets, and Apple says the payment service eliminated well over $1 billion in fraud globally.
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12 Years and 89 Market by Apple standard isn't exactly great. Especially considering how slow they have been.

Apple Arcade added more than 50 new games.
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You could add 500 new games and the services could still be ****.

Apple Fitness+ expanded to 28 more countries and regions, and it is launching in Japan early this year.
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May be my group is not the target customers but I dont know any one who uses Apple Fitness.

Apple News is the most popular news app in the U.S., Canada, and Australia, and the second most popular news app in the U.K.
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Um.....
 
Nice to see the data from Apple. Still waiting for Apple Pay to launch in my country. Surprised to see the Shazam numbers. Really like the film F1 and tv show Pluribus.
 
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Ok....great, someone paid them money... I just cancelled mine do to Apples continuously degrading product and service quality.

when will they actually make logging into Fitness+ on AppleTV work?

Over the past year, more and more often I'd go to login to do a workout, and it would just give me endless pairing errors to my watch and my iphone. I don't understand the idiotic logic of not allowing you to log in directly on the AppleTV.

But regardless, I'd go to do a 20 minute workout and spend 30 minutes trying to get it to work, before storming off and having never done the workout.

A week ago I reached my limit after dozens of HOURS I have wasted over the last year trying to get workouts to work, filled out the Apple Feedback form with an extreamly angry rant, and cancelled my 5+ year Fitness+ subscription. Its absolutely worthless if it only works 20% of the time.

And.... it shouldn't be MY JOB to debug and diagnose their terrible design decisions. What ever happened to being in the ecosystem and "it just works". Tim Cook and his sloppy product development practices can't leave this company soon enough....
 
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Apple's services are a mixed bag. They're alright, but with a few exceptions I'm not sure I'd use any of them if they weren't so deeply integrated into the hardware (while not really offering many benefits beyond that).

Apple Music is okay, but is severely behind Spotify when it comes to music discovery. iCloud is fine, but offers very little the competition doesn't do better. Apple TV has admittedly excellent programming and is probably the one I'd keep. Apple Pay is also fantastic, but isn't really as far ahead of Google Pay as some may believe -- it's largely interchangeable. Apple Arcade is a nice add on to Apple One and my wife uses it a lot, but I don't think we'd subscribe otherwise. Apple News is hit and miss and doesn't have a lot of relevant content here in Europe.
 
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