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Here's Why the Apple Store is Going Down

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Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.

apple-store-down-feature.jpg

Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, and the gift card offer is now live in those countries as expected.

The store is down in the United Kingdom and many other European countries right now, and it will soon go down in the United States and Canada.

Many readers email us about Apple's online store going down ahead of Black Friday, so this is our annual reminder that it does not relate to new products.

In case you missed the earlier announcement, Apple is offering a free gift card with the purchase of an eligible product in select countries, from November 28 through December 1. In the U.S., the gift card values range between $25 and $200.

Black Friday is one of the few occasions per year when Apple directly offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday deals coverage for the latest discounts on iPads, Macs, AirPods, Apple Watches, accessories, and more.

Article Link: Here's Why the Apple Store is Going Down
 
Article Link
https://www.macrumors.com/2025/11/27/heres-why-apple-store-is-down/
Apple is going down!

Selling iPhone 17 Pro Max with crackling speakers during charging because they saved pennies by NOT shielding components properly.

Don't believe it?

Charge your iPhone with USB and listen.
 
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Attention, Apple website developers: Steve Jobs has requested that the downtime be reduced from "a few hours." That is all. Please act normally if you are in the elevator with Steve Jobs. Please do not take it personally if you are fired after encountering him in the elevator.
 
I had a time crunch to buy a new laptop this week before this discount started. I figured worst case, I could return the laptop and buy another one with the discount.

Does anyone know how Apple is about extending these kind of offers to past purchases? Most places will let you redeem a lower price or discount if it happens right after you buy - it's a win-win versus dealing with a return.
 
Though a direct discount is always better, it is good to see some form of cash back or in this case a gift card when purchasing directly from Apple.
 
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any idea if the gift card can be claimed if a purchase was made this week before the 28th?
 
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