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Holding down W would seem a very straightforward and Apple way of doing things, after all F or floppy, C for CD Rom and Z for Zip have been used before.

From my experience of Dual Booting a PC at work its a nasty and torrid affair - just looks cheap and amaturish.
 
well the 'option' key makes sense too... press for options... i think its because boot camp wasnt designed specifically for windows installation, maybe someone would want linux too...
 
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