Can't answer the first question, since it is against forum rules.
There is no install keys with Leopard.
The only validation is a check to make sure the computer meets the Hardware specs for the OS.
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The System restore DVDs that put all the apps back to new-in-box install generally are 19.95 + shipping ballpark -- or free if you get a nice Apple genius at the store.
These DVDs are keyed to the machine you have, which means a couple more hoops to jump through to verify the machine with Apple to make sure the correct ones are sent.