How do I buy shares in Apple?

[The Cockney Rebel]

I've never been into the stock market, so have no idea what to do?

Can anyone offer advice/details on how to buy shares from Apple?

Thanks in advance.

 

[aperfectcircle]

You buy shares through a broker. Your bank may offer this as a service, and there are many modern trading platforms available in most countries. Depending on where you live, do a search for share trading and include US shares if you’re outside the states.

 

[The Cockney Rebel]

You buy shares through a broker. Your bank may offer this as a service, and there are many modern trading platforms available in most countries. Depending on where you live, do a search for share trading and include US shares if you’re outside the states.

Many thanks.

I'll look into it.

I think buying shares in Apple is relatively risk free, as they only seem to go from strength to strength.

Would you agree?

 

[ppetrovic]

Actually, Apple has been on the low end when it comes to stock price performance in the last couple of years, for the variety of reasons, the most recent one being utter failure of Apple Intelligence to deliver and trigger the upgrade hypercycle that never happened but was highly anticipated.

That doesn't mean one shouldn't own Apple stock (I've been a shareholder since around 2022) but if you have to ask if you should buy it and how it all works, chances are you shouldn't. Buying a certain stock just because you like the company and its products or services is typically not what you should be doing as a beginner investor. You're better off with buying ETFs and/or UCITS funds (depending on where you live) that have Apple and a bunch of other companies in their stock basket so that you can get the most out of your hard earned money. That way, a professional portfolio manager takes care of everything (with the extensive help of bots and automated processes) and you don't have to become a CFA or a professional investor to achieve the results you want.

 

[maflynn]

I think buying shares in Apple is relatively risk free, as they only seem to go from strength to strength.

Would you agree?

Risk is relative, and asking strangers for investment advice may not be the best approach.

Apple is facing a lot of headwinds, and as such you're best to talk to a financial advisor in how best to invest

 

[The Cockney Rebel]

You buy shares through a broker. Your bank may offer this as a service, and there are many modern trading platforms available in most countries. Depending on where you live, do a search for share trading and include US shares if you’re outside the states.

Many thanks.

I'll look into it.

I think buying shares in Apple is relatively risk free, as they only seem to go from strength to strength.

Would you agree?

Actually, Apple has been on the low end when it comes to stock price performance in the last couple of years, for the variety of reasons, the most recent one being utter failure of Apple Intelligence to deliver and trigger the upgrade hypercycle that never happened but was highly anticipated.

That doesn't mean one shouldn't own Apple stock (I've been a shareholder since around 2022) but if you have to ask if you should buy it and how it all works, chances are you shouldn't. Buying a certain stock just because you like the company and its products or services is typically not what you should be doing as a beginner investor. You're better off with buying ETFs and/or UCITS funds (depending on where you live) that have Apple and a bunch of other companies in their stock basket so that you can get the most out of your hard earned money. That way, a professional portfolio manager takes care of everything (with the extensive help of bots and automated processes) and you don't have to become a CFA or a professional investor to achieve the results you want.

Thank you for the advice.

I suppose that if it were "that easy" then everyone would be doing it.

I'll have to research the topic, and then I should have a better idea of things.

Thanks again, to everyone.

 

[aperfectcircle]

Many thanks.

I'll look into it.

I think buying shares in Apple is relatively risk free, as they only seem to go from strength to strength.

Would you agree?

All I can and should say is that any investment has risk, and the potential to deliver negative capital returns even if paying solid dividends. If you’re serious about getting into investment, do lots of research and ideally get advice from qualified people

 

[Richard8655]

In my opinion and from my experience, Apple is a low risk and solid investment.

 

[russell_314]

I've never been into the stock market, so have no idea what to do?

Can anyone offer advice/details on how to buy shares from Apple?

Thanks in advance.

You can buy stock in the Robinhood app or with a Charles Schwab account in the Schwab app. While I would say Apple stock is “safe”, nothing is 100%. Don’t invest money you can’t afford to lose. Meaning don’t dump your entire retirement money into Apple 😂

 

[The Cockney Rebel]

You can buy stock in the Robinhood app or with a Charles Schwab account in the Schwab app. While I would say Apple stock is “safe”, nothing is 100%. Don’t invest money you can’t afford to lose. Meaning don’t dump your entire retirement money into Apple 😂

Thanks 👍🏼.

 

[Certificate of Excellence]

If you have access to a defined contribution plan like 401k through your active employer, I’d invest within its fund line up. You’ll find blended target date funds, diversified mutual funds, stock funds etc. to generate wealth with moderate risk and you’ll likely capture company match money which is a fantastic bonus to you. Consider contributing after tax as Roth monies. Yes you pay taxes up front but as long as you keep that money in the investment vehicle for at least 5 years and do not withdrawal until age 59.5, you dodge taxes on any gains from those contributions which for a long game investor can be tens of thousands of dollars in your pocket when you need it instead of the tax man. Additionally if you are older and in the us, you can take advantage of catch up contributions which extends your max contribution beyond the COLA limit by an added 7.5k this year 2025.

Talk to your employer HR about what firm manages their DC plan and as spoken to already a FA or licensed financial professional from that firm - likely the call would be free to you and very informative. My preference is Fidelity investments but you’ll want to talk to the firm that manages your employers 401. For a broader conversation, any of the big firms like Fidelity, Schwab, EdJones, Merrill etc can get the job done for you and answer your questions as you are new to the subject.

Specific to the purchasing of Apple stock, any of the aforementioned firms personal investment (PI side) investor centers can assist you with that. Conversely they have web based PI solutions/interfaces to purchase stock as well but as spoken to already, why put your eggs in one basket when you can leverage the security of a diversified or blended fund/s? Strategy to think about & a solid conversation to have with a FA.

Good luck.

 

[Madonepro]

opediahttps://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.investopedia.com/simulator/&ved=2ahUKEwigkNWwnYKPAxUe2DQHHYBgL-MQFnoECBcQAQ&usgIf you have access to a defined contribution plan like 401k through your active employer, I’d invest within its fund line up. You’ll find blended target date funds, diversified mutual funds, stock funds etc. to generate wealth with moderate risk and you’ll likely capture company match money which is a fantastic bonus to you. Consider contributing after tax as Roth monies. Yes you pay taxes up front but as long as you keep that money in the investment vehicle for at least 5 years and do not withdrawal until age 59.5, you dodge taxes on any gains from those contributions which for a long game investor can be tens of thousands of dollars in your pocket when you need it instead of the tax man. Additionally if you are older and in the us, you can take advantage of catch up contributions which extends your max contribution beyond the COLA limit by an added 7.5k this year 2025.

Talk to your employer HR about what firm manages their DC plan and as spoken to already a FA or licensed financial professional from that firm - likely the call would be free to you and very informative. My preference is Fidelity investments but you’ll want to talk to the firm that manages your employers 401. For a broader conversation, any of the big firms like Fidelity, Schwab, EdJones, Merrill etc can get the job done for you and answer your questions as you are new to the subject.

Specific to the purchasing of Apple stock, any of the aforementioned firms personal investment (PI side) investor centers can assist you with that. Conversely they have web based PI solutions/interfaces to purchase stock as well but as spoken to already, why put your eggs in one basket when you can leverage the security of a diversified or blended fund/s? Strategy to think about & a solid conversation to have with a FA.

Good luck.

I think @The Cockney Rebel is in the UK, so advice should be based on share market investment there. If you haven't already, visit Investopedia and use the simulator there, to learn how to invest, and play at the same time. Bitcoin is also a good (currently) market to invest in, but the starting point is high, and pretty soon, the Fed Bank will make some decisions, that will help the sitting President and the Bitcoin strategy he's employing.

 

[Bodhitree]

To be honest, with shares the approach is “buy low, sell high”. So if you’re not currently invested, the best idea may be to hold on until the next market crash, which seems to be a once-in-a-decade event at the moment, and jump in then and wait for the tide to rise again.

Any firm which is worth north of 1 trillion USD is going to have limited growth potential, barring major unforeseen events. That includes Apple, Microsoft and a few others.

 

[Willis]

I don’t subscribe to this. Waiting for a crash isn’t smart. Time in the market is better than time out. Ensuring you have a diversified portfolio rather than a large position in one stock, would ensure you can ride out the lows. Regular investing and dollar cost averaging is far better than only buying the lows.

Apple being a dividend stock, although as with most tech companies it’s not much, it’s better than zero. Growth here is what matters. Trying to time the market will just lose money

 

[Davydd]

If you have a 401(k) through an employer You should be able to invest in any stock you want with the savings contribution you put in. The company's contribution is with its stock at least it was with mine. When I retired I had to roll-over my 401(k) in cash. I took it out but I couldn't use all the money (it was my retirement) so I opened a roll-over Schwab account. Your bank may have some of the same services. I know Wells Fargo does. I put it in a roll-over IRA which you then have to pay taxes on any money you take out and at 73 you have to take an RMD (Required Minimum Distribution) which the government tells you what amount which is about 4% per year. That's part of your income you will be taxed on.

Schwab and other like services can set up several accounts. I have three, the roll-over IRA, a Roth IRA and a general account which I can put money I earn or come into or part of an RMD if I didn't need it right away. The general, if you are not retired, it is similar to a savings account which has no restrictions. That one you can put money into and then buy Apple stock or any other investment. You can buy Apple stock in a roll-over IRA and Roth IRA as well. The IRAs have rules with what you can do with them tax wise and how you put money into them.

You don't need a financial advisor's experience to manage your money in any of those accounts if you don't want to if you are just set on buying Apple (AAPL) or think you can investigate companies and invest in them yourself, and you can buy and sell stock when you want. A financial advisor provides a service to manage your accounts which you have to pay for. If you are asking how you buy Apple you may need a financial advisor. Schwab is the broker.

Schwab and similar services (Fidelity, Edward Jones, Merrill) have web sites which has comprehensve information on your investments. research, distribution services, news, advisors and buy and sell tools.

As for Apple, I invested much of my roll-over IRA in it just before the iPhone came out in 2007. Apple stock has appreciated over 900% in that time. I have since diversified and bought other stocks. Apple was an innovator most of that time and grew better than most other stocks. Now it is growing slower but I think it is still a good investment.

 

[Certificate of Excellence]

If you have a 401(k) through an employer You should be able to invest in any stock you want with the savings contribution you put in. The company's contribution is with its stock at least it was with mine. When I retired I had to roll-over my 401(k) in cash. I took it out but I couldn't use all the money (it was my retirement) so I opened a roll-over Schwab account. Your bank may have some of the same services. I know Wells Fargo does. I put it in a roll-over IRA which you then have to pay taxes on any money you take out and at 73 you have to take an RMD (Required Minimum Distribution) which the government tells you what amount which is about 4% per year. That's part of your income you will be taxed on.

Schwab and other like services can set up several accounts. I have three, the roll-over IRA, a Roth IRA and a general account which I can put money I earn or come into or part of an RMD if I didn't need it right away. The general, if you are not retired, it is similar to a savings account which has no restrictions. That one you can put money into and then buy Apple stock or any other investment. You can buy Apple stock in a roll-over IRA and Roth IRA as well. The IRAs have rules with what you can do with them tax wise and how you put money into them.

You don't need a financial advisor's experience to manage your money in any of those accounts if you don't want to if you are just set on buying Apple (AAPL) or think you can investigate companies and invest in them yourself, and you can buy and sell stock when you want. A financial advisor provides a service to manage your accounts which you have to pay for. If you are asking how you buy Apple you may need a financial advisor. Schwab is the broker.

Schwab and similar services (Fidelity, Edward Jones, Merrill) have web sites which has comprehensve information on your investments. research, distribution services, news, advisors and buy and sell tools.

As for Apple, I invested much of my roll-over IRA in it just before the iPhone came out in 2007. Apple stock has appreciated over 900% in that time. I have since diversified and bought other stocks. Apple was an innovator most of that time and grew better than most other stocks. Now it is growing slower but I think it is still a good investment.

Not all 401s (defined contribution) operate the same. Every single employer 401 plan will have its own specific rules. Op likely would be limited to the funds within the employer plans fund line up and that is defined by the employers plan rules. If the employer includes a brokerage option in their plan, that will allow for broader access to the market through personal investment options but that is not terribly common. Once they retire or separate from their employer, like you, they'll have the opportunity to roll those funds into an IRA and from there put their money where they want it.

IRAs are solid vehicles for personal investment and introduction but if they can, talking to a licensed financial advisor first for strategy, advice etc is a good place to start prior to buying stocks.