How exactly do I purchase AppleCare?

[ashenfang]

I purchased two iPhone 5's from Verizon via pre-order and received them ok. I would like to purchase AppleCare+ for both phones but I can't figure out how to purchase it on Apple's site I don't see any "add to cart" options

 

[old-wiz]

Once you receive them you have to go to the Apple store and have the genius inspect it to make sure it's not damaged.

 

[ashenfang]

ah, ok. That kinda sucks. The nearest store is 1+ hour away

 

[Jnava420]

You don't have to go to a Apple store they say as long as ones not 50 miles but my closest one is 45 miles away they let me buy it over the phone today

 

[Juicy111]

My nearest apple store is 2.5+ hours away.

I just walked into my AT&T store, and got applecare+right there.
Showed up instantly when I checked my serial number on Apples service site.

 

[Gathomblipoob]

I bought an iPhone 5 yesterday at my local AT&T store and Apple let me purchase AppleCare+ over the phone with them today.

 

[zeyank]

I also thought I would have to make the hour drive to my closest Apple Store, but on a whim I called them up and they were able to do it over the phone. I have a Verizon iPhone 5. Took 5 minutes and am really glad I didn't have to make the trip!

 

[Mac7]

After getting a service replaced phone all I had to do was call AppleCare and added it to the iPhone.

 

[Steelers7510]

Best to just purchase it on the spot when you first buy the phone, either online or in-store.

 

[lelisa13p]

Register both iPhones at Apple.com and you should be able to buy it then, extending the regular buyer warranty.