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one of my guesses would be to compile the ads in Final Cut, Avid or even iMovie
then run a firewire out into a newish digital deck
(dvd-recorder or even hdd-deck that has "firewire in" or "dv in"
for example:
jvc sr dvm 700us)
then just run finalcut or iMovie on loop play
(when you are playing video, with the right settings enabled, it will display
live audio and video of whatever you are working with, so if a preview is playing on your screen, then a digital version is playing to the DV deck and out to the tv)
then just enable picture in picture (this assumes that the vga cable is used only for a big monitor for the macmini and not during normal business hours)
another guess would be having some kinda of compilation similar to a finalcut or avid timeline or a dvd or something and have it running through a video mixer with superimposing capabilities, but this wouldnt require any computer at all
final guess would be some sort of cgi machine.
a cgi machine can be set up mainly 2 different ways:
1) as a head end - where actual video(in this case direct tv) runs through the computer and the computer has a master output. the machine can then overlay an image, part of an image, or use an only internally generated image. the computer can control mixing, fading, p-in-p etc.
2) the output of a cgi machine is used as a video source into a video mixer, where the video mixer would do any overlaying, mixing, p-in-p.
the second is not likely if a cgi software/hardware setup is used bc the mixer is just extra equipment that most likely cost a lot of money and all of the same functions are held in the cgi computer itself.
*cgi machine is composed of 2 parts
software- interface similar to that of keynote or powerpoint
hardware- internal pci card (or maybe a firewire or usb external periph) that has bnc/composite/s-video INS and OUTS......
i have set up studios and other facilities using all of these techniques, so if any1 else has any other thoughts, please post....i am always looking for easier/new/cheaper ways of making something work