Approaching the preorder period, I could swear everyone is saying 2 maximum per household or CC, or 4 max per account. The apple support agent said we could purchase maximum of 2 6s and 2 plus per individual so that was a total of 4 per customer. however, during preorders, I was able to snag 5, without any problems. I could probably ordered more if I wanted to. Now the question is, how many did you guys preorder? I have a feeling Apple really did step up their production for this release and the rumors of double downing the order probably is true. There's not that much backlog nor restriction on the release, sweet.