If you want it outright i think it will be a bit more than 500, if it's sold through apple as one would expect then that should keep the prices lower than if they were just being sold through the phone companies like what happens with all the Nokia and Sony Ericssons as they new big release nokias are usually sold for $1000-1500. Although if they sell 'unlocked through apple' iphones they will most likely cost within that range just like what happened in Europe.