Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

How to Lose Friends and Alienate People

a456

a456

macrumors 6502a
Original poster
Oct 5, 2005
882
0
Looks like Apple could be getting a boost from this film. Check out the trailer at the end of this interview with Simon Pegg: http://news.bbc.co.uk/1/hi/entertainment/7634499.stm

The official site at Paramount pictures seems to spread the product placement a bit wider: includes a Blackberry and a Sony digital camera. This film must have literally paid for itself.
 
This kind of thing is getting more and more common. It undermines any credibility of "the work" as it becomes nothing more than a 90 min ad for Pepsi, BMW etc. The only exception I can think of is Bladerunner which carried a lot of brand names but it didn't diminish the film a jot. Your remark about paying for itself is right on the money! (Groan.)
 
"...there are people dying!"

That is why I love Pegg in action.
And I'm not too keen on overly displaying products in films. I don't mind when it's natural, but to be honest I was a little surprised to not see a Sony branded gun in Casino Royale.
 
raggedjimmi said:
"...there are people dying!"

That is why I love Pegg in action.
And I'm not too keen on overly displaying products in films. I don't mind when it's natural, but to be honest I was a little surprised to not see a Sony branded gun in Casino Royale.
Click to expand...
Yes, Casino Royale was a good example of product placement going badly wrong. The film itself I think is fantastic, but the Sony stuff - and the Ford - Urgh. We don't want to see James Bond using the same electronic crap we can buy online, we want him to be using gadgets that don't exist and never will!
 
I've seen the trailer for that film three times in the cinema in the last month. It just doesn't look very good. :(


miniConvert said:
Yes, Casino Royale was a good example of product placement going badly wrong. The film itself I think is fantastic, but the Sony stuff - and the Ford - Urgh. We don't want to see James Bond using the same electronic crap we can buy online, we want him to be using gadgets that don't exist and never will!
Click to expand...

While I'll agree with you that the product placement in CR was bad, I prefer that to the epically stupid 'gadgets' in the last few Brosnan-era Bonds. IMO, Casino Royal was a far, far better film than any of the Bonds since Connery. Partly because it didn't have all those stupid gadgets. That wasn't what Bond was about, and it got out of hand.
 
Nah, the product placements in TV Shows are far, far....far worse. The clear winner in this category is Heroes. Season 1? Nissan, everywhere, centred shots of the front grill, billboard ads, the 'OMG Dad! You bought me one those those awesome new Nissan Rogues?' *Cringes*

And to the poster about Royale and Ford/SE, why O why, of all good things on the Earth to promote in a movie about high tech, futuristic gadgets, Aston Martins and top of the Food Chain Socially Economic type people would you have a FORD?
 
raggedjimmi said:
"...there are people dying!"

That is why I love Pegg in action.
And I'm not too keen on overly displaying products in films. I don't mind when it's natural, but to be honest I was a little surprised to not see a Sony branded gun in Casino Royale.
Click to expand...

Yes, only he could get away with this awkward interview moment without coming across as an utter lune. But it seems a little ironic given that he is promoting a film using his celebrity, and even though I am of course a big fan of Apple's stuff, the overkill struck me.
 
sammich said:
And to the poster about Royale and Ford/SE, why O why, of all good things on the Earth to promote in a movie about high tech, futuristic gadgets, Aston Martins and top of the Food Chain Socially Economic type people would you have a FORD?
Click to expand...

Probably because, up until last year, Ford wholly owned Aston Martin.
They sold the company in March of '07, while retaining a $70M stake. Linkity
So, I'd imagine that Ford had the deal to provide vehicles for Bond, going all the way back to the early Brosnan days. They continued with the Aston Martin due to its premium appeal. However, when they sold the company, they had to ditch the 'Martin (for obvious reasons) and find something else for Bond to drive.
I know... I get a rash just thinking about it. *shudder*

PS: Ford also owns Mazda (among other huge brands such as Volvo), which I think might have been a better choice for the film. I have a much easier time imagining Bond in a heavily-modified RX-8 than any Ford-badged product. Hell, I think they still own Jaguar. They could have *easily* put Bond in one of those and many would be quite happy with it.
 
mahashel said:
PS: Ford also owns Mazda (among other huge brands such as Volvo), which I think might have been a better choice for the film. I have a much easier time imagining Bond in a heavily-modified RX-8 than any Ford-badged product. Hell, I think they still own Jaguar. They could have *easily* put Bond in one of those and many would be quite happy with it.
Click to expand...

Dang, Ford owns Mazda? How the heck did they manage that? Anyway are you sure that Ford still owns Jag? In any case, I remember somewhere in a Top Gear episode that people said it was bad that the Jag XK looked too much like an Aston, in which Clarkson replied "that's like saying you don't like that person because he looks too much like Tom Cruise!":D
 
Ford own:
Ford, Lincoln, Mazda, Mercury, and Volvo.

They've sold all the others.
 
sammich said:
Nah, the product placements in TV Shows are far, far....far worse. The clear winner in this category is Heroes. Season 1? Nissan, everywhere, centred shots of the front grill, billboard ads, the 'OMG Dad! You bought me one those those awesome new Nissan Rogues?' *Cringes*

And to the poster about Royale and Ford/SE, why O why, of all good things on the Earth to promote in a movie about high tech, futuristic gadgets, Aston Martins and top of the Food Chain Socially Economic type people would you have a FORD?
Click to expand...

The Ford Mondeo is actually a pretty good car. It's just the American Fords suck. Europeans get all the good GM and Ford products( along with the Aussies!).
 
Oh and I don't like the look or sound of this film. I'm only a fan of Edgar and Peggs stuff, just like Coogan isn't too great without Iannucci behind the reigns.

I'm just waiting on that third film of the ice-cream trilogy.
 
this reminds me of the season 5 opener of the office (US) on thursday. the scene where pam is in the wrong class and everyone has macs? how unrealistic is that, unless you've got a class on the apple campus or something
 
donga said:
this reminds me of the season 5 opener of the office (US) on thursday. the scene where pam is in the wrong class and everyone has macs? how unrealistic is that, unless you've got a class on the apple campus or something
Click to expand...

that didnt seem unrealistic to me.. in most of my classes almost 100 percent of the students use macs.. maybe its because im majoring in graphic design.. but so is pam
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back