I read this last night, couldn't make sense of it, then went to sleep. Just tried to read the OP again, and I still have no idea what is being referred to here...
Sure, I understand the reference to "pain in my Tim Cook" (I take meds for that!), but just wondering what "personal on and off banner" might mean. I know what banners are, and I also know what "personal" means, so maybe an example of all of those things work together (don't need the pain in my apple part)