How will Apple market AR/VR headset and xrProOS on stage?

[snak-atak]

There’s been lots of speculation about the viability of this new product. It’s expensive and potentially bulky. But now that it seems all but certain that it will be introduced at WWDC, how do you envision it will be marketed? What will they demo? What would you like to see it do live on stage?

I’ll get the ball rolling by sharing a few of my ideas.

1. Solve a real Rubiks Cube puzzle in seconds.
2. Watch a Billie Eilish or Lil Nas X music video ‘live’ from the perspective of a front row concert seat.
3. Same for a fully immersive 4K movie experience.
4. Scan through your contacts and quickly locate and respond to related social media posts.
5. Play a AR/VR Sim City type game where you can walk through your creations in your backyard.
6. Get a quick inventory of what’s in your fridge or pantry by looking at it, and get recipe recommendations for a family meal.
7. Quickly scan documents or pictures scattered on your desk and save them to Files or Photos.
8. Begin working on your desk (email, spreadsheet, word), then switch to AR/VR to continue working from your couch.
9. Interact with other AR/VR users in a cafe or remote/historic locations.
10. Share what you are seeing/doing with others via Apple TV or FaceTime.

What would you like to see?

 

[Piggie]

Perhaps an exploded view, fly thru of a Mac computer?

 

[snak-atak]

Perhaps an exploded view, fly thru of a Mac computer?

I never thought of this. From an educational perspective it makes a lot of sense.

 

[NotTooLate]

I never followed Meta`s keynotes about the quest 2/quest pro , it cant be easy to convey VR experience without using it , did Meta do a good job pitching the Quest ? did it looked amazing in their keynotes?

 

[Spaceboi Scaphandre]

It's easy to market it. Just take Meta's keynotes, and do literally none of that. Easy peasy

 

[Spaceboi Scaphandre]

I never followed Meta`s keynotes about the quest 2/quest pro , it cant be easy to convey VR experience without using it , did Meta do a good job pitching the Quest ? did it looked amazing in their keynotes?

It was easy to market standalone VR back when Carmack was with them. But then Mark started his Ready Player One larp and kept pushing metaverse crap which deluded the message. Now they focus more on what could be instead of what is.

 

[redheeler]

Perhaps an exploded view, fly thru of a Mac computer?

I never thought of this. From an educational perspective it makes a lot of sense.

Apple using VR to educate people on how to repair their own devices. That's a good one.

 

[redheeler]

It's easy to market it. Just take Meta's keynotes, and do literally none of that. Easy peasy

Also make an actually good product and not whatever 2007 garbage this is

 

[dgdosen]

After hearing Jason Snell and John Gruber, two of the most 'connected' external Apple influencers, gush over 'immersive' entertainment (sports/big movies) possibilities in VR:
- I have to think someone at Apple has been gently seeding them with the idea and Apple will focus on this feature at the headset rollout.
- This seems like low-hanging fruit - especially if Apple is in the entertainment business, and especially if they can make content targeted to the device.

My first thoughts:
- The world does not need another screen that further separates someone from their immediate environment. I'm thinking Marlene and Marty McFly Jr kind of disfunction...
- IF I'm going to put on an environment isolating headset - One of the only kinds of entertainment I'd sacrifice to do that would be to watch NFL football. Not MLB - boring action, not NHL - impossibly fast action, probably NBA, probably MSL/Premier League/World Cup... but DEFINITELY NFL football - from running through that tunnel, to standing in a line for the anthem, to running down the field on a kickoff, to being in that huddle, to Derrick Henry breaking a tackle, to Justin Jefferson making a one-handed catch, to Patrick Mahomes throwing a pass across the field. Seeing what they see? NFL is king.

NFL marketing/YouTube better be taking notes...

 

[Spaceboi Scaphandre]

Also make an actually good product and not whatever 2007 garbage this is
View attachment 2206739

You have no idea how much this image makes me angry as a big VR user. This single image has done irreversible damage to the entire VR landscape, as introducing anyone to VR now, they'll just bring up that image, laugh, and then leave. We were in a VR boom too after the release of Half Life Alyx and the Quest 2, with so many great VR games coming out left and right, and then Mark had to pull this crap and then development just instantly grinded to a halt on nearly all VR software

I seriously wish someone at Meta would yell at him to stop the Ready Player One larp. The metaverse ain't happening Mark. Stop it before you kill the VR industry.

 

[macfacts]

What would you like to see?

Calculator app.

 

[windowsblowsass]

After hearing Jason Snell and John Gruber, two of the most 'connected' external Apple influencers, gush over 'immersive' entertainment (sports/big movies) possibilities in VR:
- I have to think someone at Apple has been gently seeding them with the idea and Apple will focus on this feature at the headset rollout.
- This seems like low-hanging fruit - especially if Apple is in the entertainment business, and especially if they can make content targeted to the device.

My first thoughts:
- The world does not need another screen that further separates someone from their immediate environment. I'm thinking Marlene and Marty McFly Jr kind of disfunction...
- IF I'm going to put on an environment isolating headset - One of the only kinds of entertainment I'd sacrifice to do that would be to watch NFL football. Not MLB - boring action, not NHL - impossibly fast action, probably NBA, probably MSL/Premier League/World Cup... but DEFINITELY NFL football - from running through that tunnel, to standing in a line for the anthem, to running down the field on a kickoff, to being in that huddle, to Derrick Henry breaking a tackle, to Justin Jefferson making a one-handed catch, to Patrick Mahomes throwing a pass across the field. Seeing what they see? NFL is king.

NFL marketing/YouTube better be taking notes...

apple is airing MLS and MLB so I expect well have those first, personally I think events that are better in person would be goof for it, college football, NHL, and auto racing

 

[sunapple]

If there is no Minecraft demo I will be disappointed and question any usefulness of the device.

 

[t0mat0]

Seeing as Unreal has had a Apple Silicon update, and Unity has had previous time at wwdc - a bit from either would show what they’ve done in the background

 

[ader42]

Back in the day I worked on some interactive CD-ROMs that companies used to train people how to take apart, fix and put back together machinery - AR/VR versions would be even better.

 

[macfacts]

Back in the day I worked on some interactive CD-ROMs that companies used to train people how to take apart, fix and put back together machinery - AR/VR versions would be even better.

That would require the camera to identify what it is "seeing", then overlay some data with its AR system. I have no idea how good Apple's self driving tech is. Zero evidence apple has a system that can do it