If Apple wants us to call it the "iPhone Ten" then why didn't they style it "iPhone 10" instead?

[AyeKay15]

The iPhone never followed a roman numeral system. So why are they expecting us to call the iPhone X the iPhone 10? Especially when all the iPhones beforehand were numbers and not roman numerals. They should've followed Microsoft's lead and just call it iPhone 10 like how Microsoft did with Windows 10 and skipped the 9

 

[lancastor]

Because the are writing „macOS X“ and not macOS 10.

 

[MattXDA]

Because the are writing „macOS X“ and not macOS 10.

No, it’s macOS 10.13

 

[44267547]

The iPhone never followed a roman numeral system. So why are they expecting us to call the iPhone X the iPhone 10? Especially when all the iPhones beforehand were numbers and not roman numerals. They should've followed Microsoft's lead and just call it iPhone 10 like how Microsoft did with Windows 10 and skipped the 9

Partially because of marketing I believe. iPhone X sounds and looks futuristic to me. When Apple first introduced the iPhone X during the keynote, on the large screen, a giant colorful 'X' was displayed after the initial introduction video. So I think it just looks more definitive in terms of this new landmark iPhone.

 

[Arran]

Well, if "iPhone X" flops, they haven't burned the "iPhone 10" moniker. They'll need it in a few years time after the iPhone 9.

Cynical, I know.

 

[eyoungren]

Why is Acrobat 10 called Acrobat X?

Why, Adobe CS1 and not Photoshop 8, Illustrator 11, and InDesign 3? Why Adobe CC and not Adobe CS7?

Why QuarkXPress 2015 and not QuarkXPress 11?

Why does any company name a product what they name it?

Marketing. Marketing for advantage, for placement and most definitely for perception.

 

[Strelok]

I think there will be an actual iPhone 10 in 2-4 years, depending on what happens with the S naming scheme. iPhone X is a special edition specifically for the 10 year anniversary.

 

[Jimmy James]

I think they did this just to differentiate it from everything that came before.

 

[maflynn]

Because the are writing „macOS X“ and not macOS 10.

Actually it's macOS 10.xx