Jony Ive talks about a wireless future. Phil Schiller says the #1 reason they got rid of the headphone jack is "courage". But Apple didn't put its money where it's mouth is. They didn't show courage by putting wireless earbuds in the box (and throwing in the adapter for those who still want to use wired headphones). If Apple wanted to show true courage why didn't they make a pair of cheaper wireless in the box with AirPods as an upsell? Not all wireless headphones are super expensive. I don't see how Apple can say wireless is the future but then stick proprietary wired headphones in the box. No evidence that there's anything special about these lightning EarPods. So mixed messaging in Apple's part.