Hi people,
I know the title of the thread seems a bit odd but I wanted to share an idea. Maybe you guys thought the same thing as I did.
Apple is an innovative company, specially in the mobile market, so it's kinda easy to forget how old the company is and all the aging ideas and values that probably still linger in the company. If you take a look at smartphones today, whether is an android phone, a symbian phone, etc, they all seem to start becoming more and more integrated with internet services (specially social services) and a lot of the efforts on these platforms are guided towards that. For example, you can have your contacts synced with many different social services (and receive status updates from each contact), the same for your media, you can receive info from these services automatically, etc etc. Apple has this internet/social revolution happening around them and what is the really new 'feature' they presented yesterday (apart from hardware improvements and facetime)? iMovie.
It reminded me of the late 90's when people were buying/upgrading pcs in order to download content from the internet (music) and burned it to cds. Instead of investing on that, apple came up with the 'iMac DV', betting that people would really starting editing movies in their homes. It didn't fly. Most people have a hard time understating what an HD video is, looking forward to editing one is even more far fetched.
I know iMovie is not part of iOS4 but I stopped today to think what were really the new 'functions' that apple presented yesterday (apart from the hardware improvements, new ibooks and etc)
Facetime seems a very powerful social tool, but it's limited to wi-fi (and iPhone 4) in the moment and doesn't address the big point that I think apple is missing. Apple needs to get more 'involved' with the internet urgently.
I know the title of the thread seems a bit odd but I wanted to share an idea. Maybe you guys thought the same thing as I did.
Apple is an innovative company, specially in the mobile market, so it's kinda easy to forget how old the company is and all the aging ideas and values that probably still linger in the company. If you take a look at smartphones today, whether is an android phone, a symbian phone, etc, they all seem to start becoming more and more integrated with internet services (specially social services) and a lot of the efforts on these platforms are guided towards that. For example, you can have your contacts synced with many different social services (and receive status updates from each contact), the same for your media, you can receive info from these services automatically, etc etc. Apple has this internet/social revolution happening around them and what is the really new 'feature' they presented yesterday (apart from hardware improvements and facetime)? iMovie.
It reminded me of the late 90's when people were buying/upgrading pcs in order to download content from the internet (music) and burned it to cds. Instead of investing on that, apple came up with the 'iMac DV', betting that people would really starting editing movies in their homes. It didn't fly. Most people have a hard time understating what an HD video is, looking forward to editing one is even more far fetched.
I know iMovie is not part of iOS4 but I stopped today to think what were really the new 'functions' that apple presented yesterday (apart from the hardware improvements, new ibooks and etc)
Facetime seems a very powerful social tool, but it's limited to wi-fi (and iPhone 4) in the moment and doesn't address the big point that I think apple is missing. Apple needs to get more 'involved' with the internet urgently.