In-Store Pick up on launch day, how does it work?

[4rtemidis]

The iPhone 6 is launching this friday in Switzerland and for the first time Apple is offering in-store pickups here, I already reserved an iPhone and now I was wondering how it's going to work...

Can I just walk past the waiting line and enter the store?

 

[maflynn]

I think they may have two lines, reservations and non reservations.

 

[4rtemidis]

So you have to wait even if you reserved one?

 

[Menel]

So you have to wait even if you reserved one?

Depends on how many show up.

If you show up before the store opens. Yes.
If you show up a few hours after, the wait will be none, to minimal depending on how crowded your local stores are. Either way, it will be reduced.

 

[Shadowbech]

AFAIK. There were two lines at the Mall I was in (U.S), a line that people missed the preorder and decided to stand in line for long hours, and there is a line for the RSVP, which is the in-store pick up (if you had that option when you pre-ordered it).

There will be some lines on the reservation lines but you are 100% guaranteed to get your phone.