At the beginning of the economic recession we're currently in, I think Apple said that while other companies were closing down, they would innovate their way out. While Apple could probably innovate their way out of a wet paper bag, they seem to have innovated their way into a steal re-inforce paper bag. They jump to LCD and dropped CRT (except for old iMacs they still sell) and are being severely burnt for it, they have even had to raise the prices on the new iMacs! I think the last time they had to take a step back was early in the G4s they moved from 400-450-500 back to 350-400-450, or something like that. And they made a really neato Mp3 player that kicks the crap out of any other device out there (in my humble opinion). But when it comes to upgrading it, tey're forced to give the new one a higher price instead of ddropping price on the old model (in keeping with tradition). And, they've released an amazing, and potentially incredably powerful next-gen operating system, but it is still riddled with wierd bugs (Dial-up Freeze, Audio Sleep Mute, etc.) They are working like crazy, and I guess Apple's has just about revolutionized everything they produce, and it's a very big change. But, so far Apple has managed just fine. The quarter earnings aren't going to be pretty, but innovation has a steep price. The inventor of the paper clip had to give away his invention to pay off a debt, and the other guy petended it and made millios. Mabye Apple will pull through, but even if they don't, I think a hundred years from now, textbooks (or whatever teaching method is used then) will talk about Apple as the Little Engine that Could!!! Go Apple!! More power to ya!!