Instagram Expands Shopping to Stories

[MacRumors]

Instagram today announced that it is expanding its shopping feature beyond the news feed to Instagram Stories.

When viewing Instagram Stories from brands, stickers with a shopping bag icon can be tapped and will provide more details about the product along with purchase options.

Instagram has previously allowed users to view product information and make purchases through brand posts in the main news feed.

Instagram says that the new Stories shopping feature is available to a select number of brands that include Adidas, Aritzia, and Louis Vuitton, with support set to expand to additional brands in the near future.

Article Link: Instagram Expands Shopping to Stories

 

[OldSchoolMacGuy]

Nice to see this expansion. Now if only they'd open it to everyone instead of just the couple supported brands and sales platforms.

 

[slimtastic]

Actually surprised it took this long for them to implement something like this.

 

[OldSchoolMacGuy]

Actually surprised it took this long for them to implement something like this.

They've had it in the news feed for quite some time. This is just allowing it in stories now too.

The reason you don't see it in the normal feed often is that only certain users are allowed to use it and even more restricting, they have to be using only a small number of supported e-commerce platforms to integrate with it.

 

[ovo6]

Stories are already full of tags , gyfs and models promoting stuff now this , Snapchat is clean and not filled with annoying stuff.

 

[mariusignorello]

Nice to see this expansion. Now if only they'd open it to everyone instead of just the couple supported brands and sales platforms.

Naturally it requires the use of Facebook Marketplace

 

[OldSchoolMacGuy]

Naturally it requires the use of Facebook Marketplace

It requires you use the Shopify platform.

 

[Fernkelsey]

It requires you use the Shopify platform.

Squarespace too!

 

[mariusignorello]

It requires you use the Shopify platform.

Shopify with the Facebook Marketplace sales channel.

 

[slimtastic]

They've had it in the news feed for quite some time. This is just allowing it in stories now too.

The reason you don't see it in the normal feed often is that only certain users are allowed to use it and even more restricting, they have to be using only a small number of supported e-commerce platforms to integrate with it.

Right, yeah I was referring to Stories. It just seems like the natural progression, just took them a while.