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Make a living off ad revenue from said sites, as well as getting subscribers to join their patreon subscription page, which adds to their overall income.
It's not much different than what sites like MacRumors have done for decades.
MacRumors hosts some ads. The clickthroughs will generate ad revenue.
On MR, they might have content that espouses the awesomeness of WidgetX which can be purchased at Retailer A. MR gets a commission if you click through.
In the same way, some hot YouTuber or Instagrammer chick in a bikini will get a few dollars if you buy the detox tea she is hawking if you click through her link.
Here's a pre-smartphone version:
minus the hot chick in the bikini. Sorry about that.
This is really the electronic version of those deadtrees ads you get in your mailbox. Redeeming a paper coupon at a retailer kicks back some money to the ad agency that printed and mailed those ads. Or "mention coupon code IHEARDTHISONRADIOSTATIONBLAHBLAHBLAH for 10% off".
Did you ever buy something because someone you like said it was good? Same thing.
The main difference is that Millennials and Generation Z kids spend more time staring at their smartphones than the boob tube or carefully sifting through their snail mail detritus. The venue has shifted to social media sites (because that's where the audience is) but the basic concept remains the same.
Remember that the most desirable target group for advertising is the 25-39 age range. Today that audience lives on their phones. That's why newspapers and other print media are struggling mightily.
MacRumors hosts some ads. The clickthroughs will generate ad revenue.
On MR, they might have content that espouses the awesomeness of WidgetX which can be purchased at Retailer A. MR gets a commission if you click through.
In the same way, some hot YouTuber or Instagrammer chick in a bikini will get a few dollars if you buy the detox tea she is hawking if you click through her link.
Here's a pre-smartphone version:
minus the hot chick in the bikini. Sorry about that.
This is really the electronic version of those deadtrees ads you get in your mailbox. Redeeming a paper coupon at a retailer kicks back some money to the ad agency that printed and mailed those ads. Or "mention coupon code IHEARDTHISONRADIOSTATIONBLAHBLAHBLAH for 10% off".
Did you ever buy something because someone you like said it was good? Same thing.
The main difference is that Millennials and Generation Z kids spend more time staring at their smartphones than the boob tube or carefully sifting through their snail mail detritus. The venue has shifted to social media sites (because that's where the audience is) but the basic concept remains the same.
Remember that the most desirable target group for advertising is the 25-39 age range. Today that audience lives on their phones. That's why newspapers and other print media are struggling mightily.
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Ask you to subscribe in every single video? Gets very tiresome. Probably why I never bother.
But coming up with original content constantly is challenging. You see a lot of the people burn out. Generally I watch a few photography videos on YouTube a month. Probably about it. Not on Instagram.
It is mainly just creating content that people will want to see. Do that enough, and links to your channel start getting shared and talked about. And before you know, your content is being promoted by various entities.
Can be either. But you need to be
Entertaining or informative. Ideally both.
It’s so easy to put content out there that so many people are doing it. So in a crowded market you need to be special to get a following. Unless you get a following you won’t make any money from it.
I’d certainly make sure it’s your plan B career path and you have something else lined up which is more of a sure thing.