Yep, it looks hilarious but that's actually an Athlon64 there in the picture...
Here's one list of different systems on how much they consume watts in total, they had R9700 and so on, looks like A64 is really doing good in all areas:
- Athlon XP 3200+ : 192 Watts
- Athlon 64 3400+ Socket 754 2.4 GHz / 512 Ko : 163 Watts
- Athlon 64 3400+ Socket 754 2.2 GHz / 1024 Ko : 165 Watts
- Athlon 64 3800+ Socket 939 : 169 Watts
- Athlon 64 FX-53 Socket 939 : 165 Watts
- Athlon 64 FX-53 Socket 940 : 166 Watts
- Pentium 4 3.4C GHz : 191 Watts
- Pentium 4 3.4E GHz : 227 Watts
- Pentium 4 3.4 EE GHz : 217 Watts