Interactive Services from 8020210?

[drpellypo]

I just got my August bill and I have been charged £1.28 for interactive services from the above. However, I can't remember sub'ing to anything interactive - and the only texts I've got that I didn't ask for where from O2. Has anyone else had this? 80202 seems to be O2, but it looks like it's a shared number, as lots of hits come up on google for various companies.