iOS 16.1 Includes Several Improvements to SKAdNetwork for Advertisers

[MacRumors]

Apple today announced that a new version of its privacy-preserving SKAdNetwork framework is now available in iOS 16.1 and iPadOS 16.1.

SKAdNetwork enables advertisers to measure the success of ads by attributing app installations to specific ad campaigns — in other words, it allows advertisers to know how successful an ad is at getting users to download an app from the App Store.

With the launch of SKAdNetwork 4.0 today, Apple says the framework now provides more performance insights and is now available for web ads:

• Hierarchical source identifiers: Identify which campaign an installation was attributed to, as well as additional attribution information.
• Coarse conversion values: Receive less specific attribution information when the privacy thresholds for conversion values are not met, or more detailed attribution information when additional privacy thresholds are met.
• Multiple conversions: Receive up to three postbacks to better understand how often someone who installed an app from a campaign engages with the app over time.
• SKAdNetwork for web ads: Attribute web advertising that directs to App Store product pages.

For more details, review the updated SKAdNetwork documentation on Apple's website.

Article Link: iOS 16.1 Includes Several Improvements to SKAdNetwork for Advertisers

 

[sorgo †]

Loving AdOS 16.1! 😍

 

[applicious84]

I think Prince Buster would disagree with this type of advertising

 

[vtuberalpha]

Oh no... it's coming for us.

 

[TheYayAreaLiving 🎗️]

Say no to ads! We need an Ad Blocker for Apple App Store. Let’s go!!!

 

[Sasparilla]

Loving AdOS 16.1! 😍

Just the app store for this, but not a great path they're on. OTOH, lets not go crazy here, its not like its a Samsungware'd version of Android or something.

 

[krspkbl]

Yey ads!

 

[AAPLGeek]

Whoever said Tim isn’t a visionary couldn’t be more wrong.

 

[cateye]

Say no to ads! We need an Ad Blocker for Apple App Store. Let’s go!!!

If you traffic proxy at the network level (e.g. PiHole), it's theoretically possible to strip whatever content you like from all locations—websites, sure, but also apps, and Apple's obnoxious, invasive OS-level hooks as well. Somewhat depends if Apple identifies their ad calls in a predictable way, but even obfuscated hooks (as Facebook does) are solvable.

DNS-level blocking is another option, albeit one where you have less control over the results.

Ad blocking is an arms race. Luckily, companies like Apple move so slowly, staying ahead of their user-hostile behavior is not a huge effort.

 

[Mousse]

Say no to ads! We need an Ad Blocker for Apple App Store. Let’s go!!!

Y'all need a firewall on iOS. Apple will never put a real firewall on iOS for the same reason Google won't put one on Android--ad revenue.

Come to the Darkside...
Jailbreak your iPhone...
Sideload Cydia...
Install Firewall IP (available on Cydia). Block ads til the cows come home.

I'm ad free on Android thanks to having a real firewall.

 

[Hurda]

Ads not done first, but done right. We think you're gonna really love it.

 

[JippaLippa]

What's good for the advertiser...

 

[JosephAW]

This will all make cents when they start giving away iPhone devices with always iAds turned on.

 

[_Spinn_]

Hate that Apple is starting to push ads everywhere. I picked iOS over Android for a reason.