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Apple will make its artificial intelligence models available to developers to use in their apps, reports Bloomberg. The company plans to introduce a new software development kit (SDK) in iOS 19 that will make it easier for app creators to add AI features.

Apple-Intelligence-General-Feature-2.jpg

The SDK will feature the same large language models that Apple is using for Apple Intelligence features like notification summaries, Writing Tools, Genmoji, and Image Playground, but Apple will first focus on the smaller models that are able to run on-device.

Apple has faced criticism for its failure to deliver Apple Intelligence Siri features in a timely manner. Apple announced a new personalized Siri experience at WWDC 2024 and intended to release the new capabilities as part of iOS 18, but the functionality was not ready in time and is now being held until iOS 19.

Some of Apple's other features, like Writing Tools and Image Playground, haven't seen widespread adoption. According to Bloomberg, Apple is hoping that opening up its AI models to developers will provide use cases that better attract consumers. Currently, developers can integrate notification summaries, Writing Tools, Genmoji, and Image Playground into their apps, but they aren't able to create new AI features using Apple's framework. Instead, developers who want to include AI integrate third-party models, which Apple is aiming to change.

Apple's AI announcements will come at the Worldwide Developers Conference, which is set to take place on Monday, June 9.

Apple has also been working on in-house large language models (LLMs), and eventually the company plans to introduce a version of Siri that relies on LLMs and is more like ChatGPT, Claude, and other chatbots. The LLM version of Siri isn't expected until 2026 at the earliest, and it will likely be part of iOS 20.

Article Link: iOS 19 Will Let Developers Use Apple's AI Models in Their Apps
 
Apple will make its artificial intelligence models available to developers to use in their apps, reports Bloomberg. The company plans to introduce a new software development kit (SDK) in iOS 19 that will make it easier for app creators to add AI features.

The SDK will feature the same large language models that Apple is using for Apple Intelligence features like notification summaries, Writing Tools, Genmoji, and Image Playground, but Apple will first focus on the smaller models that are able to run on-device.
I'm not sure this is a good idea. App developers beware.

 
Makes sense. That way developers will be able to add this AI features as an incentive to purchase the “pro”, or “plus” subscription to their app… We all know how and why Apple pushes the subscription model.

Okay, I just read this is just for integrating Apple Intelligence into the apps. I hope it doesn’t come with a subscription if we are having it for free all over the OS.
 
Dear Tim Cook and Apple Team

Remember this time - don't let the marketing team run away with these things until they are ready to ship. Better yet, don't announce them until you have a reasonable idea of when they can ship. No-one needs to know ahead of time.

iPhone sales are doing just fine. And speculative shareholders can 'pound sand' - long-term shareholders have done just fine and will continue to do just fine as long as you focus on shipping quality products and software - when they are ready, and not a moment sooner.

Sincerely,

A Loyal Long-Term Apple Customer.
 
They are just copying Google who announced last week that they are making their models available to developers.
 
This is a good idea but a year late. I think Apple played this too conservatively and could have added the OpenELM models to an iOS 18.x release along with an API based on the defacto OpenAI interface (that every LLM has adopted) .. months ago.

We used Apple’s OpenELM LLM with MLX and LoRA to build very useful custom LLM applications that ran well on an iPhone 13 mini .. and were waiting for that iOS 18 point release to add those capabilities to a couple published apps, because requiring users to download a 1 - 6 GB LLM was something we wanted to avoid.

However, that point release never came, so we decided last week to stop waiting for an on-ROM solution from Apple and shifted our strategy to leverage third-party LLMs via APIs. The good news is that whatever Apple does will likely be OpenAI API compliant so our modular implementation should make switching to on-board models trivial.
 
"Apple will make its artificial intelligence models available to developers to use in their apps, reports Bloomberg...."

This doesn't sound like it could be, it will be.
It’s a Bloomberg report. So no, Apple hasn’t promised anything yet.

Maybe during WWDC ‘25 they’ll announce this feature, and seeing what happened last year, and the repercussions it has had on Apple, I doubt they will make the same mistake again.
 
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I'm not sure this is a good idea. App developers beware.

Your links are from before they turned news summaries off. How does this affect the app devs?
 
Dear Tim Cook and Apple Team

Remember this time - don't let the marketing team run away with these things until they are ready to ship. Better yet, don't announce them until you have a reasonable idea of when they can ship. No-one needs to know ahead of time.

iPhone sales are doing just fine. And speculative shareholders can 'pound sand' - long-term shareholders have done just fine and will continue to do just fine as long as you focus on shipping quality products and software - when they are ready, and not a moment sooner.

Sincerely,

A Loyal Long-Term Apple Customer.
Did you send this? I’d love it if you got a reply but I doubt you will.
 
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I'm not sure this is a good idea. App developers beware.

Actually, App developers already have APIs to provide summarization and prioritization information to AI for their apps.

It’s also important to know that the criticism of notifications is just a bunch of noise from the BBC to distract from the fact that AI *correctly* summarized the clickbait headlines that the BBC sent out.
 
It’s a Bloomberg report. So no, Apple hasn’t promised anything yet.

Maybe during WWDC ‘25 they’ll announce this feature, and seeing what happened last year, and the repercussions it has had on Apple, I doubt they will make the same mistake again.
Apple Intelligence features, including the ability to load models and interact with them using the AI APIs, has been in iOS since 18.1, with the available APIs increasing in each one. This is not new, and not iOS 19 only, although I’m sure there will be more available.

For instance, there’s a WWDC24 session where they demonstrate loading Mistral 7B into AI and using the provided APIs to interact with it.

So much misinformation out there about Apple Intelligence and the just over 2 year old field of on-device inference. Chatbots aren’t everything, folks. Not by a long shot.
 
The SDK will feature the same large language models that Apple is using for Apple Intelligence features like notification summaries...
Your links are from before they turned news summaries off. How does this affect the app devs?
App developers will be using the same Apple Intelligence LLM for their apps that Apple used for their news summaries. If Apple's LLM couldn't get news summaries correct, forcing Apple to turn the feature off because it was unreliable, then that doesn't bode well for app developers.
 
It would be nice if they didn’t forget about iCloud.com. I regularly use Notes and Pages in a browser so having the rewrite would be handy.
 
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It’s also important to know that the criticism of notifications is just a bunch of noise from the BBC to distract from the fact that AI *correctly* summarized the clickbait headlines that the BBC sent out.
Apple Intelligence spitting out false notifications summaries weren't just for BBC news articles. There were plenty of others


Fowler appended a screenshot of an alert, which claimed that Pete Hegseth, who's been facing a confrontational confirmation hearing for the role of defense secretary this week, had been fired by his former employer, Fox News — which is false and not what the WaPo's syndication of an Associated Press story actually said. The AI alert also claimed that Florida senator Marco Rubio had been sworn in as secretary of state, which is also false as of the time of writing.



Other publishers like ProPublica also alerted Apple that its Intelligence system was generating false summaries.



Journalists were quick to point out how this could all go awry. “I look forward to everyone sharing the bonkers/pointless summaries it now puts on your lock screen”, wrote the Washington Post’s tech columnist Geoffrey Fowler on Bluesky that day. In his review for that newspaper he explained he’d been testing Apple Intelligence on his iPhone for months and noticed it “doesn’t act intelligent at all” because the notification summary feature “goes bananas at least once or twice per day”.

“One example: Last Thursday [October 23], Apple AI summarized a news headline as, ‘Steve Anderson urges Harris to endorse Harris.’ (The actual original headline was, ‘Fellow General Steve Anderson Tells John Kelly Why He Must Endorse Harris Now.’)”. Fowler continued: “On Tuesday [29 October], Apple Intelligence incorrectly summarized a Washington Post news alert to say: ‘Harris rally features Elon Musk and Jeff Bezos.’ (That didn’t happen. And Bezos owns The Post.)” He added on X that: “It’s hard to believe that Apple released a product that’s doing this over and over again”.
 
Given that most app developers build apps for both iOS and Android I’m not sure why they would use this when there are much better AI tools available elsewhere.
 
Given that most app developers build apps for both iOS and Android I’m not sure why they would use this when there are much better AI tools available elsewhere.
Not all developers target Android — many are Apple-exclusive for a variety of reasons. Besides that, on device LLMs enable private use cases and offline operation. Those are huge reasons to use this.
 
Interesting to hear about an Apple model. Anyway expecting Apple Intelligence to improve over the coming months. Should know about this more at WWDC.
 
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