http://www.teleread.com/tablet/context-data-shows-android-tablets-leading-europe-ipads-slipping/
The latest data report from London-headquartered tech sales and pricing research firm CONTEXT shows tablets holding up the otherwise declining consumer PC distribution business across Western Europe but specifically, Android tablets.
According to the CONTEXT figures, sales of tablets rose 137 percent in the first half of 2013, with low-end Android devices leading that trend.
In the consumer segment, while the iPad remains a popular choice, we have seen tablet demand steadily driven by low end Android offerings, said Marie Christine Pygott, Senior Analyst at CONTEXT. The increasing availability of attractively priced Android systems means consumers can easily buy a tablet as an additional product to their home PC, which means they postpone the replacement of their traditional PC.
According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year.
This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Apples tablet lead, but in fact with little to no impact, according to CONTEXT.