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iPhone 12 Iphone 12 dead on arrival

startergo

startergo

macrumors 603
Original poster
Sep 20, 2018
5,121
2,305
I recently got brand new Iphone 12 from my company. When I removed it from the box I realized the battery was discharged. I plugged it in for charging, but it would only boot to the Apple logo and restart. I put it in a DFU mode and updated the IOS through Itunes, but the error was still the same. I took it to the Apple genius bar and they could not fixed it either. Sent it for repair to Apple. They had to replace the back of the Iphone??? 449 flat rate repair (no cost to me). Quality has drastically dropped down. Come on Apple you can do better.

Parts and Services​

Item NumberDescriptionPriceAmount DueCustomer KBB
661-18177iPhone 12 Rear System, NAMM, Blue, 64GB
Replacement Serial No:
Replacement IMEI:		$ 0.00$ 0.00
S9170Z/AIPHONE 12, FLAT RATE CHARGE$ 449.00$ 0.00
Total (Tax Not Included)$ 449.00$ 0.00
Click to expand...
 
Andeddu said:
If it was brand new it would still have been under warranty.
Click to expand...

That's probably why it was no cost to them and the amount due shown was $0.00. I guess OP's point is that they shouldn't have received a dead phone. But hey, that's the luck of the draw. I don't know how we can conclude from this that "Quality has drastically dropped down.". You would need some statistics to back that up.
 
Funny Apple Man said:
Nope, @svenmany was just asking for evidence to back up that claim.

Defects can happen as nothing is perfect and I think you just got unlucky, I hope Apple can get you that replacement asap.
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I got my phone back. But my point is that it practically was replaced. Only the display was the original. My point is I have never had any such defect on any manufacturer much less from Apple. And if Apple charges premium for their devices just because they are Apple I expect the quality to be on par.
 
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startergo said:
I got my phone back. But my point is that it practically was replaced. Only the display was the original. My point is I have never had any such defect on any manufacturer much less from Apple. And if Apple charges premium for their devices just because they are Apple I expect the quality to be on par.
Click to expand...

Totally agree.
Dead on arrival is absolutely not acceptable for a luxury branded products.
And yes, quality control of Apple is drastically dropped.
For luxury products, one DOA is enough to conclude.
 
startergo said:
I got my phone back. But my point is that it practically was replaced. Only the display was the original. My point is I have never had any such defect on any manufacturer much less from Apple. And if Apple charges premium for their devices just because they are Apple I expect the quality to be on par.
Click to expand...
I don’t agree with what Apple have done. If it’s a new phone which is still part of the current lineup, Apple should be replacing the whole device rather than repairing it.
 
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Nguyen Duc Hieu said:
Totally agree.
Dead on arrival is absolutely not acceptable for a luxury branded products.
And yes, quality control of Apple is drastically dropped.
For luxury products, one DOA is enough to conclude.
Click to expand...
Y’all just because Apple charges a premium doesn’t mean they’re magically able to break physics. Apple is fixing the problem. DOA’s have happened since Apple started selling electronics decades ago, it’s a fact of life. If it bothers you that much choose a different brand, I guarantee it happens to them sometimes too.
 
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Devyn89 said:
Y’all just because Apple charges a premium doesn’t mean they’re magically able to break physics. Apple is fixing the problem. DOA’s have happened since Apple started selling electronics decades ago, it’s a fact of life. If it bothers you that much choose a different brand, I guarantee it happens to them sometimes too.
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We don't assume Apple to break physics. We just assume them to do better quality control for the premium they charge, so defective products would not reach the buyer. It doesn't require any physics or magic to do that, just strict quality control (i.e. human management) before packing a product.
I used to work for a mini motor manufacturer. A single returned motor would cause the whole factory to review and revise its entire process to ensure that the same defect would not happen again. We don't see that attitude in Apple's service.
 
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startergo said:
I got my phone back. But my point is that it practically was replaced. Only the display was the original. My point is I have never had any such defect on any manufacturer much less from Apple. And if Apple charges premium for their devices just because they are Apple I expect the quality to be on par.
Click to expand...
it's a statistics game. DOA is of course unacceptable to any manufacturer but there's always one that slips through the cracks. I'd believe that apple's threshold is actually much higher than many manufacturers, partly because an iPhone is very easy to run automated tests on before leaving the factory -- but there's always gonna be one failure. consider yourself lucky that you got it, I guess.

I'm sure it's a frustrating feeling but... they're tracking this event, they're going to research what happened before delivery of this iPhone, and they're going to try to improve for a future customer.

again, this happens in every industry, and literally cannot be eradicated.
 
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Nguyen Duc Hieu said:
I used to work for a mini motor manufacturer. A single returned motor would cause the whole factory to review and revise its entire process to ensure that the same defect would not happen again. We don't see that attitude in Apple's service.
Click to expand...

How do you know they don't do that? We know very little about their secretive production process. There are posts about delayed releases, rejected vendors, etc. due to production problems so we know they are certainly applying quality controls.

kevcube said:
but there's always one that slips through the cracks.
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For a million units shipped if you have a .0001 failure rate means you will have 10 DOAs. A unit may pass QA, but something happens in shipping or post QA that results in the DOA.
 
You got the one lemon but from that experience you think quality has drastically dropped?
Don't you think you're maybe being just a little melodramatic?
And by a little I mean, like, a lot?
 
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Nguyen Duc Hieu said:
Totally agree.
Dead on arrival is absolutely not acceptable for a luxury branded products.
And yes, quality control of Apple is drastically dropped.
For luxury products, one DOA is enough to conclude.
Click to expand...

Apple is not a luxury brand. Expensive doesn’t mean luxury.

Luxury brands don’t mass produce in hundreds of millions of units.

Anything that’s manufactured in such high numbers will inevitably have defects.
 
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Nguyen Duc Hieu said:
We don't assume Apple to break physics. We just assume them to do better quality control for the premium they charge, so defective products would not reach the buyer. It doesn't require any physics or magic to do that, just strict quality control (i.e. human management) before packing a product.
I used to work for a mini motor manufacturer. A single returned motor would cause the whole factory to review and revise its entire process to ensure that the same defect would not happen again. We don't see that attitude in Apple's service.
Click to expand...
In your fantasy world where some human is physically checking every single one of the tens of millions of products Apple have sold for every conceivable defect, no one would be able to afford the cost of buying one.

Apple probably shipped more Homepods in a week than your 'mini motor manufacturer' shipped cars, and Homepods were classed as a failure.
 
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