iPhone 12 Sales in China Hit Nearly 18 Million Units in Q4 2020

[MacRumors]

Apple's iPhone 12 sales in China exceeded all expectations in the fourth quarter of last year, according to local media sources (via DigiTimes).

Sales reached 18 million units, earning Apple an over 20% market share, with momentum expected to continue through the Lunar New Year holiday, bringing shipment volumes for Q1 2021 on par with the number of units shipped the previous quarter.

The figures are all the more impressive given that prior to the iPhone 12 series launch in October 2020, Huawei, Xiaomi, Oppo, and Vivo accounted for over 90% of China's smartphone market.

The staggering fourth-quarter iPhone 12 shipments helped push Apple's share in China's handset segment to over 20% in fourth-quarter 2020 and reduced the combined share of Chinese brands to about 78%, said the sources, citing market data.

The DigiTimes report offers a word of caution regarding whether supply can keep up with demand, following a widening shortage of semiconductors for handset parts.

However, Apple's wholesale adoption of 5G should bode well for it in the mainstream Chinese market, where 5G phones have started replaced 4G models, with shipments totaling 160 million units out of a total of 300 million handsets.

Article Link: iPhone 12 Sales in China Hit Nearly 18 Million Units in Q4 2020

 

[djcerla]

That region's customers react strongly to design changes, but "an over 20% market share" in China is still nuts.

 

[iJustines]

We knew Tim Cook will reduce the notch size subtly until 2037 even if there is a better alternative .

 

[ght56]

Do we by chance have a breakdown of these by model? I'd be very curious to see if they show the same trends as the US sales breakdowns.

 

[iAFC]

We knew Tim Cook will reduce the notch size subtly until 2037 even if there is a better alternative .

View attachment 1711364

?

 

[macaron95]

i can't wait to see the quarterly results in less than 2 weeks and the stock rise

 

[sw1tcher]

The figures are all the more impressive given that prior to the iPhone 12 series launch in October 2020, Huawei, Xiaomi, Oppo, and Vivo accounted for over 90% of China's smartphone market.

U.S. sanctions hurting Huawei.

Samsung Seizes Smartphone Initiative as Sanctions Hobble Huawei

Huawei’s sanctions-induced smartphone slump has rivals—notably global No. 1 maker Samsung—seeing opportunity in a market where switching brands is rare.

www.wsj.com

which leads to gains for Apple and Samsung

Samsung Expects 25% Rise in Fourth-Quarter Operating Profit

The South Korean company’s projection indicates continued demand for its tech components amid the coronavirus pandemic.

www.wsj.com

 

[Freeangel1]

Samsung Just Blew Past Apple in 5nm processors!
Competition is AWESOME!

 

[iAFC]

Samsung Just Blew Past Apple in 5nm processors!
Competition is AWESOME!

Did they? I wonder which phones use their revolutionary new processors as I type on my iPhone 12.

 

[The Game 161]

given the importance of the market a rather impressive number given the timeframe