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Apple's new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 launch this Friday, September 19, which is either today or tomorrow depending on your time zone.

Apple-BKC-Pro-Air.jpg

As shared by Apple CEO Tim Cook, Apple has set up "Pro" and "Air" installations in front of its Apple BKC store in Mumbai, India, to promote the launch of the devices. They almost look like 3D renders in the image, but they are actually real.

Here are a few things to know about iPhone launch days:
  • All of the new iPhones, Apple Watches, and AirPods have been available to pre-order since last week, with deliveries to begin this Friday.
  • Apple Store pickup is temporarily unavailable, but the option should return on launch day, and there often ends up being surprise in-store availability.
  • The new iPhones and Apple Watches will be on display at Apple Stores on launch day.
  • Cook and other Apple executives, such as marketing chief Greg Joswiak and retail chief Deirdre O'Brien, typically make an appearance at Apple Fifth Avenue in New York City on launch day. It is unclear if Cook has traveled to India this time instead, given the image he shared, or if he is sticking with New York.
Stay tuned for our series of iPhone 17 and iPhone Air how-to articles, and much more.

Article Link: iPhone 17 Pro and iPhone Air Launch Day is Near: 4 Things to Know
 
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Reactions: arc of the universe
Off work tomorrow. Would like to go and pick up a max but no good deals for trade-in for my 14 pro with single line plan. Only paying $25/mo now, no way I’m paying $90/mo for 36mo with Verizon o_O
What’s it worth now w Apple? $380? Blah.
 
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Reactions: _Mitchan1999
Given the importance of India to Apple's continued growth, and that Tim was just in London as a waypoint, I'm betting he'll show up in India.

-R
 
can you just show up to an apple store on launch day if you just want to check out the new phones? i'll want to go to one of the apple stores in NYC to check out the vibe.
 
I wish Apple would have the displays up the day after the announcement so we could put our hands on them that much sooner.. I’d be more willing to preorder if I knew what I was actually getting.
Exactly what I was thinking……
 
I like the branding they're going for.

Apple's PRO line is unapologetically phat a-loo-mi-nee-um, the Air line is back to Jony Ive's pursuit of thin industrial engineering.
 
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Reactions: red elma
Store looks nice. My orange 17 Pro Max will not be delivered today and will arrive only by October 13th. Will be visiting a store today to see the new iPhones, especially the orange Pro.
 
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Reactions: mganu
I hope other stores have these displays/fixtures ❤️ planning to hit up at my local Apple Store this weekend for it
 
(reclines back into rocking chair): you know when I was a young un', I remember lining up at 3am to get into the mall so we could run to the Apple store to get the iPhone 4...
 
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