iPhone 17 Pro and iPhone Air Launch Day is Near: 4 Things to Know

[MacRumors]

Apple's new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 launch this Friday, September 19, which is either today or tomorrow depending on your time zone.

As shared by Apple CEO Tim Cook, Apple has set up "Pro" and "Air" installations in front of its Apple BKC store in Mumbai, India, to promote the launch of the devices. They almost look like 3D renders in the image, but they are actually real.

Here are a few things to know about iPhone launch days:

• All of the new iPhones, Apple Watches, and AirPods have been available to pre-order since last week, with deliveries to begin this Friday.
• Apple Store pickup is temporarily unavailable, but the option should return on launch day, and there often ends up being surprise in-store availability.
• The new iPhones and Apple Watches will be on display at Apple Stores on launch day.
• Cook and other Apple executives, such as marketing chief Greg Joswiak and retail chief Deirdre O'Brien, typically make an appearance at Apple Fifth Avenue in New York City on launch day. It is unclear if Cook has traveled to India this time instead, given the image he shared, or if he is sticking with New York.

Stay tuned for our series of iPhone 17 and iPhone Air how-to articles, and much more.

Article Link: iPhone 17 Pro and iPhone Air Launch Day is Near: 4 Things to Know

 

[jz0309]

I will be at my local Apple Store at 1pm to get my orange 17PM, very excited!

 

[DelayedGratificationGene]

I will be at my local Apple Store at 1pm to get my orange 17PM, very excited!

Very exciting is right. Since you never are apart from your iPhone it’s like upgrading your best friend! Enjoy!

 

[CharlesShaw]

So there you have it, folks. Are you team Pro or team Air? Let us know in the comments below which team you'll be supporting in this year's iPhonedrome Battle Extravaganza.

 

[arc of the universe]

art imitating life.
nice, physical, 3D representations of the choice that faces new iPhone buyers.
chunky Pro, or, sleek Air.

 

[ab2c4]

How times have changed. When my wife and I got 15's if you hadn't pre ordered by now you weren't getting a phone until November. I just went on the Apple shopping app and our local Apple store still has Orange 17 Pro's available for store pickup tomorrow. That's insane.

 

[JosephAW]

Off work tomorrow. Would like to go and pick up a max but no good deals for trade-in for my 14 pro with single line plan. Only paying $25/mo now, no way I’m paying $90/mo for 36mo with Verizon
What’s it worth now w Apple? $380? Blah.

 

[dbc34]

art imitating life.
nice, physical, 3D representations of the choice that faces new iPhone buyers.
chunky Pro, or, sleek Air.

They should add another touch of reality. When the store opens, turn on the lights for the signs. Run them for as long as the battery on the phone would last with 100% screen on time.

 

[repoman016]

Very exciting is right. Since you never are apart from your iPhone it’s like upgrading your best friend! Enjoy!

Take it easy there Joaquin. Jk (Her, 2013)

 

[dbc34]

I wish Apple would have the displays up the day after the announcement so we could put our hands on them that much sooner.. I’d be more willing to preorder if I knew what I was actually getting.

 

[CmdrLaForge]

I will get my 17 Pro delivered tomorrow. I will set it up as a new device. I don’t want to bring all the old clutter from my old phone over.

 

[jedivulcan]

Very exciting is right. Since you never are apart from your iPhone it’s like upgrading your best friend! Enjoy!

This is sad but true for me at least -_-

 

[RALentz]

Given the importance of India to Apple's continued growth, and that Tim was just in London as a waypoint, I'm betting he'll show up in India.

-R

 

[digimc]

iPhone 17 base owners walking into BKC Apple Store in Mumbai, India

 

[doctorwho1130]

can you just show up to an apple store on launch day if you just want to check out the new phones? i'll want to go to one of the apple stores in NYC to check out the vibe.

 

[Royksöpp]

This displays are really neat. Bold, yet simple.

 

[hvnorlv]

I wish Apple would have the displays up the day after the announcement so we could put our hands on them that much sooner.. I’d be more willing to preorder if I knew what I was actually getting.

Exactly what I was thinking……

 

[ipedro]

I like the branding they're going for.

Apple's PRO line is unapologetically phat a-loo-mi-nee-um, the Air line is back to Jony Ive's pursuit of thin industrial engineering.

 

[svish]

Store looks nice. My orange 17 Pro Max will not be delivered today and will arrive only by October 13th. Will be visiting a store today to see the new iPhones, especially the orange Pro.

 

[goldmac2006]

I hope other stores have these displays/fixtures ❤️ planning to hit up at my local Apple Store this weekend for it

 

[jonnysods]

(reclines back into rocking chair): you know when I was a young un', I remember lining up at 3am to get into the mall so we could run to the Apple store to get the iPhone 4...