iPhone: 2025 Buyer's Guide

[MacRumors]

In 2007, Apple launched the original iPhone, kickstarting the modern smartphone era which is now dominated by iPhone and Android devices. We've had 18 generations of iPhones so far, with the latest models, the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max, introduced in September 2024, and the iPhone 16e released in February 2025. Apple follows an annual update cycle, introducing new flagship models while discounting prior-year models and selling them at more affordable price points.

iPhone vs Android

Over the years, Android and iPhone smartphones have evolved to the point where feature-wise, they're similar in function and capability. Android smartphones are made by multiple manufacturers, but the core operating system is provided by Google, which leads to a wider variety of phones and price points to choose from, but weaker integration between software and hardware.

Apple's control of both the iPhone and the operating system (iOS) provides a more consistent experience along with ongoing support. With iOS 18, Apple supports all iPhones that were introduced in the last four years, so the majority of active iPhone owners can and do upgrade to the newest version of iOS that Apple rolls out each year.

Android updates are often more inconsistent and often don't make it to all Android-based smartphones because each manufacturer has to implement support on an individual basis. So while Google also does yearly Android updates, the reality is that a lot of older Android smartphones don't get the new software.

With Apple's control and curation of the iPhone experience, the iPhone is largely considered to be the more secure platform, and Apple has made it a point to focus heavily on privacy. Apple's iOS is less customizable than Android, though, so for individuals who prefer flexibility and customization options, the Android operating system may be worth looking at.

How Do iPhone Updates Work?

Here are the basics you should know about how Apple updates the iPhone and the iOS operating system.

Each fall, typically in September, Apple releases a new series of flagship smartphones. These often come at high prices and feature the latest technologies, with Apple offering high-end models and still high-end but more affordable models. Prior-year iPhones often stick around with lower price points as cheaper alternatives to the latest and greatest technology, and occasionally, Apple launches a lower-cost iPhone outside of the normal fall timeline.

At the current time, Apple's iPhone lineup includes the iPhone 15 (2023), iPhone 15 Plus (2023), iPhone 16 (2024), iPhone 16 Plus (2024), iPhone 16 Pro (2024), iPhone 16 Pro Max (2024), and iPhone 16e (2025).

Apple also debuts an updated version of iOS at the same time that new iPhones launch, but new versions of iOS are pre-introduced every year at Apple's annual Worldwide Developers Conference to give developers time to incorporate new features and technologies into their apps ahead of when the software becomes available to the public. The current iPhones run iOS 18.

In this guide, we go over all of the iPhones that are in the current Apple lineup, offer up some buying suggestions, and provide tips and resources for both new and existing iPhone owners.

iPhone 16 Pro and iPhone 16 Pro Max ($999+)

The iPhone 16 Pro and iPhone 16 Pro Max are Apple's current high-end flagship devices with all of the top-of-the-line features and the most bells and whistles. The Pro models are for those who want to get the most out of their iPhones with the latest feature set.

Pricing on the iPhone 16 Pro starts at $999, while pricing on the iPhone 16 Pro Max starts at $1,199. The two iPhones are nearly identical when it comes to feature set, and it's only display size and battery capacity that set the two devices apart.

Apple introduced larger screen sizes and slimmed down bezels for the Pro lineup in 2024, so the iPhone 16 Pro Max has a larger 6.9-inch display (up from 6.7 inches), and the iPhone 16 Pro has a 6.3 inch display (up from 6.1 inches). Both models feature the same design with a glass front and back, a lightweight but durable titanium frame, and squircle edges. Colors this year include natural titanium, white titanium, black titanium, and desert titanium, which is a shade of gold.

The iPhone 16 Pro and Pro Max feature edge-to-edge OLED displays with the slimmest bezels we've seen in an iPhone to date. There's a second-generation "Ceramic Shield" that offers superior scratch resistance, and a pill-shaped Dynamic Island continues to house the front-facing camera and hardware used for Face ID authentication.

The customizable Action button is still available, and it now does more thanks to Control Center integration. This year, Apple also added a Camera Control button that can be used to activate the camera with a press. Camera Control makes it quicker to capture photos and videos, and it is also pressure and touch sensitive so you can change controls and adjust settings without touching the screen.

The Dynamic Island has been incorporated into the iPhone's interface and it is able to show various notifications and app information for phone calls, timers, Face ID, Bluetooth connections, and more.

Apple added a new A18 Pro chip to the iPhone 16 Pro and Pro Max, with a 6-core CPU, a 6-core GPU, and a 16-core Neural Engine. It is up to 20 percent faster than the A17 Pro from the iPhone 15 Pro models, and it is the fastest iPhone for Apple Intelligence.

There continues to be a three-lens camera setup with a 48-megapixel Main camera that offers improved low-light performance, a 12-megapixel 5x Telephoto lens, and a new 48-megapixel Ultra Wide camera. The 5x Telephoto is available for both Pro models, which is new this year, and the 48-megapixel Ultra Wide camera takes improved wide-angle and macro shots when lighting is poor.

Crash Detection is able to determine if you've been in a serious car accident, alerting emergency services, and there's also an Emergency SOS via satellite feature for getting help if you're out of range of Wi-Fi and cellular. With iOS 18, the satellite connectivity can be used to send messages too.

Both iPhone 16 Pro models offer improvements to battery life, and they have a USB-C port and support for up to 25W MagSafe charging.

Other features include IP68 water resistance, 8GB RAM, ProMotion 120Hz refresh rate for the display, faster 5G, a second-generation Ultra Wideband chip, faster USB-C charging, and... Click here to read rest of article

Article Link: iPhone: 2025 Buyer's Guide

 

[PabloSRT8]

I wish I could find a deal for paying in full.
I use Verizon, but I don’t want the payments since is going to be a gift.

 

[Macbookprodude]

Nice tutorial on the phones from Apple - happily using iPhone 7 for now.

 

[bobdobalina]

The 11 Pro is so good I literally went from a $450 SE to a $1450 11 Pro Max. I'm the guy who tells everyone to save their money, and I couldn't be happier. What can I say? They finally got me.

But the standard 11 is the smart buy

See you in three years.

 

[pika2000]

The guide can be simpler.
If you are not sure, just get the iPhone 11.
If you want to save money, start with the iPhone 8. Want larger screen, get the XR.
Have $1k plus budget, then get the 11 Pro/Max.

 

[NoIdentity]

I understand this is an US site first. But I think it well surpassed that and is really catering to a wider global community. Wouldn’t it make sense and be more ethical to take that into account? Trying to include other pricing, list countries with new features l, etc.?

just a friendly observation.

 

[CarpalMac]

I bought a Pixel 4 and 11 Pro and tested the cameras side by side.

Where one was weak, the other was strong. Much as I dislike the limitations of iOS over Android, the battery life of the Pixel 4 was absolutely unacceptable, so it got returned. There are so many people at Google who need to be fired, decision makers who seem to be completely disconnected from the consumer.

Thankfully (with Jony gone?) Apple have finally produced a phone worthy of replacing my iPhone 6S, the battery life is fabulous and I don't mind the extra weight. If it wasn't for the tax breaks though, I wouldn't have been looking at either. The prices are mental.

==edit==

Having said all the above, I've just discovered that my iPhone has however decided to delete all my health and activity data. Absolutely furious, what utter garbage software.

 

[Cosmosent]

IMO, ONLY the 7+, 11, 11 Pro, & 11 Pro Max are worthy of consideration:

1.) Apple did NOT put enough DRAM into the X or the XR.

2.) Both the A11 & A12 have a Hardware Bug in the Perf Controller (i.e., Cpu Scheduler).

High-Perf "CPU-based" apps run extremely well on the 7+, 11, 11 Pro, & 11 Pro Max !

NOT so on any of the other iPhones !!!

IMO, Apple should NOT be selling the XR, & MR should NOT recommend it as an Option (on this website).

The XR is seriously flawed (I know, I used it for a year, 7+ before that, & 11 Pro Max now).

 

[OrganMusic]

My question- will they ever make a smaller phone again? I have an 8 now and I wish it was smaller, like my old SE.

 

[doctor-don]

Bought an Android phone last year for myself and my wife. For our daughter I bought iPhone 11 - paid in full, delivered to me the next day.

 

[k2parn]

Should I update to the iPhone 11 Pro now from my iPhone 7+;( which still runs good), or should I wait till next year for the iPhone 12 with 5g?

 

[Steve121178]

The guide can be simpler.
If you are not sure, just get the iPhone 11.
If you want to save money, start with the iPhone 8. Want larger screen, get the XR.
Have $1k plus budget, then get the 11 Pro/Max.

I'll make it easier:

Just get the 11 for the best all-round phone on the market. Got extra cash and want the ultimate iPhone? Get the 11 Pro.

 

[mixel]

I allllmost got the 11 at launch but decided I'm happy with my 8+ for now. Might last me another update too at this rate.

Its weird the only thing I'd really be upgrading it for is the camera and the 8+'s camera is hardly bad. Low light photography could be nicer but Im not sure that's worth the cost of replacing it.