Ever since I began using the 3g iphone in July, I've noticed that the playcount is only sporadically being updated. Syncing is normally done every evening. (For reference, I'm using the latest versions of both the iPhone firmware and itunes - 2.1 and 8.0 {on a macbook}, respectively. iPhone has also been reset and reformatted as a new phone subsequent to updating firmware.) However, this problem began even with previous versions. I've tried different configurations in the iTunes software. Although I've found that checking the election to sync only the checked songs improves the consistency, it's still not foolproof. There are still many times where songs I have listed to during the day are not reflected in either playcount or last played columns. This affects certain playlists I have created based on playcount. I've verified that this problem does not happen when I'm using any of my other ipods (3g, Nano 2g, Nano 3g); it's specific to the iPhone 3g. Any others experience the same? Or any advice from forum users who have overcome this problem?