As enthusiasts we do tend to be opinionated. Yet the fact is the greater majority of iPhone buyers are the general public.
They are Apples target market.
Thus there are millions of financial scenarios that apply. Now in a position to offer a wonderful choice of iPhones from Free all the way up the ladder to full price, is a distinct advantage that Apple did not have in prior years.
What makes sense to you, usually doesn't to the person who doesn't know about things like processors, memory, storage, technical details all of which they don't understand or care about.
They simply want an iPhone. So this year, iPhone sales & market share should exceed everyone's wildest expectations like never before.