The ease that Apple allows when moving to a new phone is really good. I backed up my daughters Iphone 4 to my MacBook Pro and got her an Iphone 5 at Verizon. When I came home, I just plugged it in and selected "Restore" on Itunes and all her photos, videos, etc were put back in. There really is an advantage in staying with Apple, rather than jumping to an Android phone.