Was passing my local Apple retailer (Scotsys, Edinburgh, UK) yesterday and noticed they had some iphone posters up with £899 on them, unfortunately couldn't stop, but wonder if this is the sim-free price or they are just advertising the total cost of contract+handset over 3 years.
Might have to try to go in later this week to find out more.
Might have to try to go in later this week to find out more.