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Omega Mac

macrumors 6502a
Original poster
Aug 16, 2013
603
363
Funny to read the gnashing of teeth and debate around the pricing of iPhone models and how they will/will not sell but it's manly in US Market terms.

Do spare a thought for your battered and burdened European cousins, below are Euro prices (French/Irish) grabbed from the apple website, there is some variance between European countries up and down but seems marginal, so for the sake of the point we'll use these.

The run is: Euro price > convert into $ using (xe) > apple sale price > +/- dollar diff of (xe) converted euro price

iPhone 16e - €729 (approx. $846) US / Apple.com = $599 (+$247)
iPhone Air - €1,239 (approx. $1,439) / Apple.com = $799 (+$640)
iPhone 17 - €979 (approx. $1,137) / Apple.com = $999 (+$138)
iPhone 17 Pro - €1,339 (approx. $1,555) / Apple.com = $1,099 (+$456)
iPhone 17 Pro Max - €1,489 (approved. $1,729 / Apple.com = $1,199 (+$530)

The Air is insane, this has to be "status-luxury" pricing tier, the iPhone 17 is the least out of kilter and represents closet pretty with US pricing.

Caveat: yes I know there are variations of applied sales tax in US but that's a breakdown matrix beyond the time/scope budget of "just shootin' the breeze" ;)
 
You guys have a 23% VAT on products, which is included in the French/Irish prices you posted. That’s just self-inflicted for Europeans, not the fault of Apple. That VAT applies to everything from clothing to restaurants.

There’s a reason why Europe is losing out in terms of competitiveness for doing business and known for regulatory burden.

If we remove the VAT, Apple prices in Europe are still about 10-15% higher than U.S. but not unreasonable.
 
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