iPod iPod fans 'shunning iTunes store'

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Blue Velvet

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Despite the success of Apple iTunes, few people stock their iPod with tracks from the online store, reports a study.

The Jupiter Research report reveals that, on average, only 20 of the tracks on a iPod will be from the iTunes shop.

Far more important to iPod owners, said the study, was free music ripped from CDs someone already owned or acquired from file-sharing sites.

The report's authors claimed their findings had profound implications for the future of the online music market.

...

However, the report into the habits of iPod users reveals that 83% of iPod owners do not buy digital music regularly. The minority, 17%, buy and download music, usually single tracks, at least once per month.

On average, the study reports, only 5% of the music on an iPod will be bought from online music stores. The rest will be from CDs the owner of an MP3 player already has or tracks they have downloaded from file-sharing sites.

http://news.bbc.co.uk/1/hi/technology/5350258.stm


This report has been bought to you by someone who has never bought a song from the iTMS, preferring to rip their own (almost 500) CDs instead.
 
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