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iPod mini sells more than Shuffle!
- Thread starter eXan
- Start date
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In Apple Store Norway it's even worse (from a Shuffle POV):
Top Sellers (Bestselgere):
# iPod mini
# iPod photo
# PowerBook
# Mac mini
# iPod shuffle
# AirPort Express
The Shuffle is #5...!
I think one explanation might be that the sale over counter takes a bit of the sale, specially on the smaller and cheaper devices... but this is just my guess, and must NOT in any way be taken as The Truth...
Edit: I just noticed that the sales list in UK was the same as the Norwegian, and suspect that the Top Seller list above is for Europe and not Norway...
Top Sellers (Bestselgere):
# iPod mini
# iPod photo
# PowerBook
# Mac mini
# iPod shuffle
# AirPort Express
The Shuffle is #5...!
I think one explanation might be that the sale over counter takes a bit of the sale, specially on the smaller and cheaper devices... but this is just my guess, and must NOT in any way be taken as The Truth...
Edit: I just noticed that the sales list in UK was the same as the Norwegian, and suspect that the Top Seller list above is for Europe and not Norway...
eXan said:According to Apple Store's Top Sellers list iPod mini is 1st, iPod Shuffle is 2nd!
Can somebody explain this?
Worth starting a thread over?
Just because it's cheaper, doesn't mean it'll sell more. The iPod mini has been around for a while, people know what they're getting when they buy it. It has a screen, cute colours, more capacity. And it's not hugely expensive.
andy.
I wonder if the closeout specials are counted in the top 10 list? With those and the new iPod mini with longer battery life and stronger colors, that could explain it. I know I just went with the iPod mini over the shuffle due to the cost difference between the old one and the Shuffle did not make sense. Add to that the greater ease of use.
Don't let the top sellers on the Apple store lead you to believe anything...it is just the online store - wait for the quarterly reports to see how something is really doing...
ziwi said:
I think that is correct. And it makes a sort of sense. At $99, the Shuffle is almost an impulse purchase for many folks. Lord knows, I have to fight the impulse every time I'm in an Apple Store. I would bet, compared to the other iPod models, they are selling a much higher percentage of Shuffles via brick and mortar than via the online store.
Assuming the sales rankings represent a real trend, here's a guess at why: People buy the iPod mini to upgrade a flash player they already have. The 512 MB iShuffle isn't much of an upgrade from a 256 MB Rio player, and the mini is only $50 more than the 1 GB shuffle, so people take the next leap and buy a $200 mini, with 4 times the storage.
I don't know if he is typical, but my gf's brother (PC user) got interested in an iPod shuffle to go running with.
My point is, the iPod shuffle may even have more value to Apple in getting people in the door than it does as a product. Lots of companies use actual loss-leaders to get customers; if Apple makes a little money on the iPshuffles that sell, and can upsell the rest...
-RS
- He visited an Apple store, thought it was quite nice, went home empty handed but decided to get one at a future date. Decided 1GB is worth the +50
- He returned a few weeks later, the mini price had dropped; decided the extra 4 GB and screen for +50 was worth considering, went home empty handed, unsure of which to get.
- He returned a week later, bought a mini, and now plans to buy an additional 512MB iPshuffle.
- He's beginning to consider buying a Mac laptop (he has an emachine desktop).
My point is, the iPod shuffle may even have more value to Apple in getting people in the door than it does as a product. Lots of companies use actual loss-leaders to get customers; if Apple makes a little money on the iPshuffles that sell, and can upsell the rest...
-RS