iPod Touch Gaming Ad Shakes Things Up

[MacRumors]

Adage points to a major new ad campaign from Apple which is currently running on http://games.yahoo.com/. Apple's latest web ad goes outside the usual bounds of traditional banner ads by affecting other portions of Yahoo's page.

Apple's newest online ad has a pretty cool media placement -- something that we're starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action -- in this case, gameplay -- begins to move all the elements on the page.

A sample of the ad is embedded here.

Besides the uniqueness of ad placement, it also demonstrates that Apple is continuing to push the iPod Touch as a gaming platform. Games continue to be the largest portion of the App Store and one iPhone game (Fieldrunners) was even chosen by Time Magazine as one of the Top 10 games of 2008. TouchArcade.com covers the emerging iPhone and iPod Touch gaming scene which has seen some recent notable releases including Dropship (Ngmoco), Hero of Sparta (Gameloft), and Centipede (Atari).

Article Link: iPod Touch Gaming Ad Shakes Things Up

 

[aznkid25]

pretty cool. Saw this last night.

 

[amac4me]

Sweet ad

 

[Krafty]

I should try some of these games out.

 

[ninjadex]

Makes me feel like we are back in 1997 or something.

 

[mulze22]

Thats a sweet way of doing advertisement.

 

[Tastannin]

Neat ad. I like how it has the Yahoo! Games page header and other elements move in sync with the iPod Touch, LOL. Great way to emphasize the accelerometer controls.

 

[dvince2]

Personally, I hate ads that impede my browsing. This looks just as annoying as those "roll back the page" adds...

 

[Rivix]

Everyone should check this out to:
http://www.youtube.com/experiencewii

 

[Garissimo]

It's a very clever way of tweaking the same ad that has been running on TV for awhile.

Not to be a Debbie Downer, but this is page 2 stuff.

 

[Mykbibby]

Personally, I hate ads that impede by browsing. This looks just as annoying as those "roll back the page" adds...

I do too, but the links can all be still clicked on and it doesn't cover anything. I actually think this is a really cool ad, and I like it a lot.

 

[autrefois]

Personally, I hate ads that impede by browsing. This looks just as annoying as those "roll back the page" adds...

Agreed. It's a very neat ad, great idea from a marketing standpoint, but as a user (and it sounds like I'm not alone) I really don't like when ads get in the way. Obnoxious advertising, even when clever, actually makes me less likely to buy the product (since I already have an iPhone, I was already not planning on buying a Touch).

EDIT: Okay, I went to Yahoo Games to see how it looked. For me at least, I had to click to start the ad, it didn't start on its own. Is this always the case? If so, I am fine with this. If the user chooses to see the ad, then it's okay. There are a number of ads that do not give you this option.

 

[maclancer]

I went to yahoo games just to check the ad and is pretty cool

 

[Str8edgepunker]

I currently work at PointRoll, which is the company that sets up and distribute these ads. While I don't deal with these ads, I still feel cool working for the company that makes these ads and supporting Apple in my own way.

 

[maclancer]

Everyone should check this out to:
http://www.youtube.com/experiencewii

holly crap, this is worst than the ipod touch ad, you can't even comment in youtube after the ad destroyed everything

 

[atthecross]

add is kewl, but what I really was interested in was the 'shaking/tilting' of the upper headers in the site

 

[talkingfuture]

That is one of the best ads I have ever seen. Such a brilliant way of getting the message across. Although, it may get a little annoying after a few visits.

 

[greenBabe]

I generally dislike those irritating popup ads, but this is an interesting new approach. And ... if you mouse over any of the Yahoo links while the ad is playing the page returns to "normal" until you mouse away again.

 

[mugwump]

The ad doesn't impede anything. You have to request to watch the movie before it does its thing, and quite frankly once that cool ad plays no one is going anywhere during it, except to then hit "replay" a few times.

 

[zacman]

It's highly annoying. Is there a working ad blocker for these flash ads?

 

[mcarlso1]

Wario

Nintendo did a similar type of ad a while ago for Wario Land:Shake It!


http://www.youtube.com/experiencewii

 

[autrefois]

The ad doesn't impede anything. You have to request to watch the movie before it does its thing

This is an important point, as I saw when I viewed the ad on Yahoo Games itself. I think the OP's description, "Apple's latest web ad goes outside the usual bounds of traditional banner ads by affecting other portions of Yahoo's page," gave me the impression that it sort of took over the page on its own. It only takes over the top of the page, and only if you click on it, which is definitely better than what I thought it was going to do.

 

[derryquinn]

Aww, I posted this thinking I was really cool, and here it is, everybody knows about it :'(

I even uploaded a YouTube video :'(


Ah well, still a great ad!

 

[kitch95]

is it me or has this ad been on the uk youtube page before?

 

[NiteWaves77]

... as a user (and it sounds like I'm not alone) I really don't like when ads get in the way. Obnoxious advertising...

You are not alone. In general, I don't like it either. But, thankfully, in this case, mousing over any of the affected elements will halt their gyrating. If you choose to replay the ad, you'll have to wait for it to conclude, or halt it yourself, before you can use the affected elements.