
Whilst I don't believe that any phone is going to be an "ipod killer", the new w800i has a compelling enough feature set to compete with the Shuffle (and possibly the Nano). Combine this with the fact that the phone is pretty nice looking (although maybe not to everyone's taste) and the camera is probably the best available and you've got a pretty cool product.
Recent software also means that you can sync itunes playlists to the phone:
itunemywalkman
synctunes
Although, iTMS bought songs clearly aren't compatible.
If we comare it to the shuffle:
Pro's:
Colour Screen
Playlists
Calendar
Address Book
Phone!
Camera
Pictures
Video
Expandable Memory
FM Radio
Con's:
Size - makes up for this because it's 3 in 1
Sync speed *
Price (Ignoring the fact that you probably pay for this with a contract and it replaces more than one gadget)
Where it gets interesting is if we start to compare the feature set to the Nano though. The only areas that this new phone loses out on are:
Sync Speed *
Scroll Wheel
Storage **
iTMS
Style
This phone is pretty much a k750i with a few extra music playing features. It's pretty clear that they've based it on this model to get a walkman phone out the door as quickly as possible. Presumably, the next generation of walkman phone's will be designed from the ground up and there will be the opportunity to address some of these issues. Imagine this:
A Sony branded phone, with a touch scroll wheel/bar, USB 2.0, 512MB of on board flash and a Pro Duo slot to take an extra 4GB.
AND it's a phone AND it's a camera (probably 3 megapixel's by this point). This could be a real possibility by the middle of next year.
I'd be interested to hear what other people think about this. Like I say, it's not an Ipod killer - for one it doesn't touch the full-size Ipods - but this would be serious competition for Apple at the lower end of the market which is (apparently) where the action is. 'Convergence' has been a buzz word for a long time and it doesn't seem to have had the consumer impact that was predicted. To be fair, my take is that this is not about 'replacing' products, but there is something to be said for convenience - I would still want a full size ipod for storing all of my music and a good digital camera for the occasions when I wanted high quality photos.
* Undoubtedly, Sony need to get USB 2 on these if they're going to be used in anger. However, sync/charge overnight would probably be bearable and if you really need to get music on it quick you could buy a usb2 card reader.
** To compete with anything other than the shuffle this phone needs more space. 2GB Pro Duo cards are the largest currently available, but the phone would theretically accomodate up to 4GB. 2GB's can be had for as little as £70 (new) on ebay at the moment, which isn't bad considering...