Is an Apple Event Still Likely This October Following Today's Surprise iPad Mini 7 Announcement?

[MacRumors]

Apple has held an October event in three out of the past four years, but is an event this month still likely after today's surprise iPad mini 7 announcement?

While some Apple enthusiasts believe that the iPad mini 7 being unveiled in a press release today means that Apple is unlikely to hold an October event this year, the announcement does not entirely rule out the possibility. Last year, Apple held a 30-minute virtual event on October 30 to introduce new MacBook Pro and iMac models with the M3 series of chips, so another Mac-focused event this October would not be out of the ordinary.

This month's updates to the Mac lineup are rumored to be more significant than those announced a year ago. In addition to updated MacBook Pro and iMac models with the M4 series of chips, the Mac mini is expected to receive its biggest redesign since 2010, and that might be something that Apple wants to highlight on video during a virtual event this month. According to rumors, the new Mac mini will be nearly as small as an Apple TV, and feature two front-facing USB-C ports, which would make it look more like the Mac Studio.

On the other hand, Apple already unveiled the standard M4 chip in the iPad Pro earlier this year, whereas the M3 chip was unveiled at the October event last year. Still, there are the higher-end M4 Pro and M4 Max chips that need to be announced.

This isn't to say that Apple will for sure host an event this month. Rather, there is simply no reason that the iPad mini being announced early rules out an event.

What do you think? Will there be an event this month, or simply more press releases?

Article Link: Is an Apple Event Still Likely This October Following Today's Surprise iPad Mini 7 Announcement?

 

[Chiromac81]

No

 

[chfilm]

Yes, it’s absolutely happening.

 

[gigapocket1]

Nope.. I think they are going to do a daily release of a new product like they have in the past... with the ending being the release candidate of 18.1 and the release date of it being the launch date of the new products

 

[Slix]

We could get a few days of press releases AND an event for a couple things. We'll probably find out soon!

 

[sherwinzadeh]

The MacBook event already happened ... by a Russian YouTuber

 

[quietstormSD]

If you consider a 30 minute video prerecorded video being released an ”event”. I guess sure.

 

[goonie4life9]

Not to worry, because the ALL NEW iPad Mini is here! It has the fastest, most powerful, most capable iPad Mini processor Apple has ever released in an iPad mini. And Apple didn't stop there. Now, the iPad Mini is BUILT FOR APPLE INTELLIGENCE! Apple Intelligence takes AI to a whole new level, offering a level of customization, responsiveness, and efficiency never before seen an iPad Mini! This is SINGLE HANDEDLY AWESOME!

 

[wilhelmer]

This will be a week of press releases, just like we had a few years ago.

 

[coffeemilktea]

I think they'll do an event just to highlight Apple Intelligence, and especially how well it'll perform on all those new M4 devices.

 

[nickf]

MEDIA: An Apple event is definitely happening in October! Gurman says so! We've been talking about it for weeks! Months, even!
ALSO MEDIA: Ah, maybe not.

 

[Bearygoodfries1]

I just want a 15” (or bigger) MacBook Air with an M4 released this year 😭

 

[Populus]

Yes, it is. I don’t think the announcement of the new iPad mini is affecting an M4 Mac event.

 

[skitidetdu]

Don’t need an event, just a new Mac mini m4 pro!

 

[nickf]

Odd that's there's been no supply chain leaks of the new Mac mini, given all the interest in the device.

Maybe it doesn't exist (lol).

 

[asdfjkl;]

Yes, there will be an event. The redesigned mini plus the release of Apple Intelligence are two great reasons to have an event to promote new products.

 

[nathansz]

It’s been a long time since I’ve been in the market for a new Mac but now I’m looking at 16” MacBook Pro refurb so I’d prefer a quick announcement to waiting for an event. Want to see how m4 prices shake out

 

[cjsuk]

Don’t need an event, just a new Mac mini m4 pro!

This. So much this.

And a new mouse that doesn’t suck.

 

[F23]

No. with the Russian MacBook leak they have cancelled the event. they probably recorded it already but will not have an event.

just press releases. minor updates anyway, like the boring one today.

Welcome to Tim's Apple.
Boring, disappointing incremental updates with focus on increasing margins.

 

[nathansz]

This. So much this.

And a new mouse that doesn’t suck.

Apple never has and never will make a mouse that doesn’t suck

 

[Aka757]

There is no way they announce the M4 Pro, M4 Max, and redesigned Mac mini via press release. I know lots of folks think the iPad mini press release was reactionary after the M4 MBP leak, but I'd be surprised if that was actually the case. They likely had this waiting in the wings for months; these things don't get created, reviewed, and approved for release in a matter of a week or 2.

 

[paradox00]

Yes, they'll have an AI event with whatever products they still want to release this year tacked on. Should they have one? Probably not, too many event waters down their impact and I feel the AI product won't actually meet the AI hype. We'll see, but I'd be good with press releases.

 

[UltimateSyn]

I think it'll just be press releases. They would've saved the mini for an event if there was going to be one. Maybe the Mac mini gets a ~10 minute reveal video, though.

 

[turbineseaplane]

Of course!

It will be all about showing off AI

 

[Seoras]

Yes, same virtual event.
Apple would never pass up the opportunity for attention and marketing opportunity.

Not a lot has changed admittedly (processor upgrade isn't that note worthy) but a new redesign of the Mac Mini plus more emphasis on Apple AI and the marketing of that would be an missed opportunity.