Is Apple over marketing Apple Intelligence before its even released?

[Sirious]

If you look at just the homepage of apple.com/uk, every box says "Hello, Apple Intelligence". Then, dig a bit deeper, it tells you that it's coming in December. Just seems like they have marketed it all very wrong! Lots of my friends were expecting Apple Intelligence on their new devices, but it seems ads got them a bit excited too soon. A better phrase might have been "Apple Intelligence Ready".

Also why can't they constantly advertise the fact the UK will not get the whole experience (at least on the Mac) any time soon either!!

 

[russell_314]

If you look at just the homepage of apple.com/uk, every box says "Hello, Apple Intelligence". Then, dig a bit deeper, it tells you that it's coming in December. Just seems like they have marketed it all very wrong! Lots of my friends were expecting Apple Intelligence on their new devices, but it seems ads got them a bit excited too soon. A better phrase might have been "Apple Intelligence Ready".

It was marketed in the USA way before it came out so this is not exclusive to the UK. Maybe it’s being pushed out in advertisements too soon, but this seems to be common with advertisements. I’ve seen advertisements for movies that weren’t coming out till months later. I think the idea is to get the thought in people’s heads.

Also why can't they constantly advertise the fact the UK will not get the whole experience (at least on the Mac) any time soon either!!

Although I’m not an expert advertisement, I wouldn’t see this as helpful. Why would they constantly advertise something not coming out yet for a certain region? I think the point of advertisements are to get people to buy things so they’re not going to highlight a negative repeatedly.. Perhaps you’re thinking about why won’t their competitors do this?

 

[Sirious]

It was marketed in the USA way before it came out so this is not exclusive to the UK. Maybe it’s being pushed out in advertisements too soon, but this seems to be common with advertisements. I’ve seen advertisements for movies that weren’t coming out till months later. I think the idea is to get the thought in people’s heads.



Although I’m not an expert advertisement, I wouldn’t see this as helpful. Why would they constantly advertise something not coming out yet for a certain region? I think the point of advertisements are to get people to buy things so they’re not going to highlight a negative repeatedly.. Perhaps you’re thinking about why won’t their competitors do this?

Thanks for the reply. I was meant to write 'consistently' instead of 'constantly'

 

[Iwavvns]

Just seems like they have marketed it all very wrong!

Fooling a person into believing that you have something they need is the first step in selling any product. The trick is to avoid being fooled.

 

[mmp1964]

If you look at just the homepage of apple.com/uk, every box says "Hello, Apple Intelligence". Then, dig a bit deeper, it tells you that it's coming in December. Just seems like they have marketed it all very wrong! Lots of my friends were expecting Apple Intelligence on their new devices, but it seems ads got them a bit excited too soon. A better phrase might have been "Apple Intelligence Ready".

Also why can't they constantly advertise the fact the UK will not get the whole experience (at least on the Mac) any time soon either!!

They could have solved this problem by substituting the words "Ready for" for the word "With" as in 'iPhone 16 - Ready for Apple Intelligence."

 

[Sirious]

They could have solved this problem by substituting the words "Ready for" for the word "With" as in 'iPhone 16 - Ready for Apple Intelligence."

Exactly! Lots of disappointed friends who didn't know the case was to wait a bit longer. Lots of people are not tech-savvy to know these things from fine prints.