Macman45's post is in support of my post's contents. If it was against it, he would have phrased it as a question asking why is the boxed still there if it does harm? In Mac OS X, internal drive obey that box because they are under the control of the internal Apple/Intell drive controllers. External drives are under the control of their casing's controller and may behave differently.
The spin down part of APM setting is not hidden in the drive's firmware, nor is it stored in it. The spin down part is stored in the drive bus controller and is set by the host operating system. Some external drives override the host operating system's settings and default to their own. The only part of APM that is stored in the drive itself is the acoustics part of APM. Turning off that part will kill a drive after a few hours of use because the drive will rip itself apart.
The drive manufactures have made disabling the setting of the spin down to benefit the end users. They have done extensive testing in laboratories and real world usage ranging across all types of drive use. They have built their drives to last and having them spin constantly is something that wears away at their lifespan quickly, as found out by their research. They could also not be called lazy for not making a spin down utility for Mac OS X, because so few of them have made any at all. Those that do exist are not manufacture approved and when they go mucking around in a drive or controller's firmware, they can cause the drive to stop working or deteriorate more quickly then before.