Is it true i5 and i7 is only 30% increase in speed over core 2 dual?

Some one was saying to me i5 and i7 is only 30% increase in speed over core 2 dual?
Is like that with most i5 and i7 ? Or is only some i5 and i7 is going be 2 or 3 times fater than core 2 dual and is it going be very costly?
Some one was saying to me i5 and i7 is only 30% increase in speed over core 2 dual?
Is like that with most i5 and i7 ? Or is only some i5 and i7 is going be 2 or 3 times fater than core 2 dual and is it going be very costly?